Content Marketing Specialist

**Company Description**
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
**Job Description** The Role**:
Informa Markets Egypt is seeking a full-time Content Marketing Specialist (12 months contract) with a focus on launching online media web pages that complement its existing B2B event brands.

As a Content Marketing Specialist, you will play a pivotal role in crafting and executing content strategies to drive engagement, brand awareness, and lead generation across various digital platforms. This is an exciting opportunity for a creative individual with a passion for content creation and marketing to bring their skillsets into the trade events and exhibitions industry.

**Responsibilities**:

- Growing new users, subscribers, database, pageviews, and engagement
- Conducting primary and secondary market research with industry stakeholders to gain deep insights into their requirements and deliver tailored content accordingly.
- Conducting keyword research and optimize content for SEO to improve organic search visibility and drive traffic.
- Developing and executing comprehensive content marketing strategies aligned with business objectives and target audience preferences.
- Collaborating with cross-functional teams including marketing, design, and sales to ensure content is aligned with brand messaging and objectives.
- Managing content calendars and schedules to ensure timely delivery of content across all channels.
- Monitoring and analyzing content performance using analytics tools to measure effectiveness and make data-driven decisions for optimization.
- Staying updated on industry trends, best practices, and emerging technologies to continuously improve strategies and tactics.
- Assisting in the planning and execution of marketing campaigns, promotions, and events to support business objectives.
- Maintaining brand consistency and integrity across all content initiatives.
- Providing guidance and education in brand messaging, style guidelines, and voice.
- Identifying ways to repurpose existing content in the form of webinars, whitepapers, infographics, etc.

**Qualifications**
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- Proven experience in content marketing, preferably in a digital publication.
- Excellent writing and editing skills with a keen eye for detail and grammar.
- Strong understanding of SEO principles and best practices
- Experience with digital analytics tools such as Google Analytics or similar.
- Ability to work effectively in a fast-paced, deadline-driven environment with strong project management skills.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Strong interpersonal and communication skills with the ability to collaborate effectively across teams.

**Additional Information**

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.