Manager, Enterprise Fixed Marketing

About the job Manager, Enterprise Fixed Marketing

**Purpose of the job**
- The Product Marketing Manager contributes to creating, maintaining and increasing the revenue and profitability of Orange Egypt by developing and maintaining new ICT products. This role is responsible for developing marketing strategies and building new business solutions that comply with orange strategies and objectives
- This role addresses the Enterprise market with innovative ICT products and services. A main focus of this function is to implement Oranges strategy for convergence and digital transformation, and to focus marketing & sales initiatives to drive significant revenue contribution. Accordingly, a key part of this job is to handle long term, technology adoption projects

**Duties and responsibilities**
- General
- Recruits, develops and manages a product marketing team
- Responsible for Orange Egypts B2B, Fixed ICT Marketing strategy and implementation
- Plan and lead the launch of new services and products following Orange TTM process
- Represent Orange Egypt at relevant marketing events, conferences, meetings, forums,..etc
- New Product Launches
- Listen to the customer voice and continuously scan the market to identify potential demand for new products
- Analyze competition offerings and service providers offerings worldwide. Acquire deep insight into the local markets with respect to customers, trends and competition.
- Align with orange techno center, orange labs and orange group ELOB in order to stay up to date with new products that can be applied to the Egyptian market
- Acquire the required licenses/ approvals from government agencies
- Define the product development strategy and directions
- Lead the vendor evaluation and selection process
- Provide all necessary inputs to various stakeholders to define and develop the product value proposition, operational and administrative activities and implementations
- Develop P&L analysis for new initiatives and projects assuring feasibility and profitability, including all related costs, packaging, forecasts, end user prices, and revenues.
- Secure management buy-in and drive the launch of new products with all stakeholders
- Market Research
- Performs strategic marketing analysis, market research, and SWOT analyses to develop marketing plans
- Handle market research on current and trending products
- Create market research activities for products including pricing analysis, competitive analysis, market share, customer profile, and feed-back on quality of product/service.
- Partnerships
- Develop strategic partnerships
- Create and maintain joint sales channels and partnerships
- Marketing Operations
- Monitor and take actions as necessary to optimize product and service market performance
- Involved in planning for advertising, promotion, sales, customer service, and public relations activities related to the managed products.
- Prepare all the required marketing content including web portal landing page, datasheets, and brochures, questionnaires, offer templates, contracts, product description documents, call center scripts, sales scripts and presentations that will be used for selling the product or introducing the product to customers,in addition to the required internal documents/ work order templates to be used during the order fulfillment process for each new customer
- Set retention and acquisitions strategies required to ensure revenue growth and minimize churn.
- Perform offer qualification, response strategy and offer approval & validation for different teams.
- Formulate and monitor the annual business plans to ensure long term success, viability and the attainment of Oranges corporate objectives.
- Set revenue commitment with the sales and cost optimization with technology
- Budget the product operational costs, marketing activities and communication plans and schedule their expenditures
- Sales Support
- Work with Sales Management to define and monitor annual sales targets and KPIs for the products
- Develop new sales channels
- Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process

**Job specification**

**Education**
- Bachelors degree in related field such as business, marketing, electronics, communication, computer science
- Masters degree in marketing or mba

**Experience**
- 10 years of relevant experience in marketing and product development
- Experience in the telecom industry is a plus
- Technical experience with IT and Telecommunication technologies is a plus

**Skills and Abilities**:

- STRONG KNOWLEDGE OF MARKETING FUNDAMENTALS & STRATEGIC THOUGHT PROCESS
- Strong Planning and STRATEGIC THINKING BASED KNOWLEDGE
- STRONG ANALYTICAL and problem solving SKILLS
- CUSTOMER ORIENTED
- ABILITY TO SIMPLIFY COMPLEX ISSUES AND PRESENTS THEM IN LAYMANS LANGUAGE
- STRONG FINANCIAL & BUDGETING SKILLS
- STRONG NEGOTIATIONS SKILLS
- EXCELLENT PRESENTATION SKILLS
- EXCELLENT COMMUNICATI