Associate Manager, Customer Marketing

2 days ago

محافظة القاهرة, Egypt SC Johnson Full time

Reporting into the Customer Marketing Manager for MENAPT Cluster, you will play a focal role in developing the Customer Marketing strategy for SCJ brands in Egypt. You will be in close collaboration with Category Marketing, Sales and Supply Chain Teams. You will do deep analyses of the market, customers and shopper dynamics, will come up with insights to be converted into action plans across the channels. You will also be working with global Customer Marketers in order to acquire global principles, guidelines and tools while providing them the local dynamics and needs.

Essential

**Responsibilities**:

- Lead development of Category Development Strategy to achieve defined business objectives for categories in charge by designing in-store strategy covering multiple pillars; i.e. BTL communication and in-store materials, price architecture, category assortment, planogram and consumer promotions
- Lead market execution of new launches, define quarterly cycle priorities and cascade the plans on channel basis to the field team through meetings and quarterly distributor meetings
- Lead cross-functional relations with key stakeholders; Category Marketing, Sales and Supply Chain Teams
- Manage the budget in charge while overviewing Trade Money initiatives
- Responsible for management of shopper/channel initiatives and investments for the category
- Utilize multiple data resources for better understanding of market trends, competition, channels as well as shopper insights driving a high-quality channel/trade plans
- Utilize Nielsen reports on monthly basis to understand the market on region basis as well as define opportunities for market share and distribution across
- Support Sales Team in the development of Joint Business Plans with major customers and distributors securing an alignment on activations
- Work on defined processes to develop promotional packs, performance trackers for sales, shares, distribution and initiative ROI
- Takes an active role in S&OP process ensuring the connection between marketing plans and market execution and sales

Required Skills / Experience / Competencies:

- Graduate degree in Business Administration, Sales, Marketing or similar
- Commercial FMCG background with at a solid practical experience
- At least 5 years and plus of experience with preferably in customer/trade marketing
- Strong command of English (written and verbal)
- Understanding and knowledge of the Egypt retail environment and FMCG dynamics
- Strong use of MC Office
- Highly organized with the ability to multi-task and prioritize
- Strong communication and team working skills
- Strategic mind set, understands the strategic & tactical nature of the business
- Analytical skills

Preferred Skills / Experience / Competencies:

- Understanding of Nielsen syndicated data
- Multi-function and multi-tasking abilities
- Clear understanding of the different RTM principles/strategies for channels
- Team building skills
- Self-starter, acting with integrity

Job Requirements:

- Full time job (for 5 days a week from Sunday to Thursday)
- Friendly working environment based on collaboration and trust

Other duties, responsibilities and activities may change or be assigned

at any time with or without notice as assigned by the Manager. The job description

does not constitute a contract of employment and the position remains at-will.

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