General Manager

Our Client is Market leader in B2B, However Started New LOB in B2C, Commercial Director will Have Full P&L Accountability for the B2C business, Reporting to BOD
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Main purpose of the job**:
The main purpose of the Commercial Director role is to manage the Company’s product and service life-cycles, and lead the sales, marketing and customer-facing teams, to deliver company growth through increased revenues and profitability leading to an even more extensive impact on the market that is consistent with The Company’s mission and values. The Commercial Director contributes to The Company delivering on its vision and mission by strategically leading the commercial activities of the organisation, identifying opportunities for new product and service development, enhancing customer engagement and satisfaction levels, making suggestions for mergers and acquisitions, and developing effective and collaborative partnerships.
Key tasks and responsibilities:
Leadership, commercial strategy and planning
An active member of the Directors’ Committee, supporting and challenging the other Company Directors and the team as a whole to create value for customers and the community in line with standards for better business (aiming to create both a positive social impact and a profitable enterprise).
Through effective line management and support of the Head of Products and Services, to ensure that new product service development is on spec, on time and to budget;
and to identify opportunities and risks to inform the strategy for creating and reforming product and service developments.
Ensure The Company has an effective team and leadership structure across Sales & Marketing and Product & Services functions.
Through effective line management and support of the Sales and Marketing leadership, to ensure all strategic sales and marketing objectives for the company are achieved, delivering on the profit and loss targets of the Company, working in close consultation with the Finance Director especially when it comes to controlling costs.
In partnership with the Finance Director, produce internal reporting of monthly sales and marketing performance. In conjunction with the Products and Services leadership, monitor product and service development and delivery and report against the plan.
Prepare and deliver reports to The Company’s strategy board meetings and contribute to the board decision making.
Broker and create the relationships required across the Company to ensure effective delivery of product strategy and delivery, commercial partnerships and business plans.This is for existing parts of the business, as well as new areas that might come in via mergers and acquisitions.
Support the executive board with ideas for investments, acquisitions or divestments, and become involved in the activity required to see these through.
Ensure the continuing professional development of the Commercial team and managers.
To maintain effective internal communications to ensure that all relevant company functions are kept informed of the Commercial division’s activity and objectives, and in conjunction with the other Directors explore ways that the other functions can aid the Commercial division in working even more effectively and efficiently (and vice versa).

**Commercial partnerships, PR and advocacy**
Prioritise excellent partnership working within The Company and with external contacts and collaborators to ensure that opportunities deliver the expected impact on the top and bottom lines.
To research and identify key strategic partner relationships for tenders opportunities, commercial partnerships and increased profile and impact. In partnership with the Finance Director to identify the potential value of these opportunities and prioritise those that hold most value and impact.
Identify and communicate threats in the external environment to products and services and review with the Directors and Finance Director the risk profile within the product mix to ensure there’s a spread and good management of risk.
Develop a network of contacts, attend external influencing events, and become active within our major trade associations and representative bodies, further to develop The Company’s profile and standing in its markets and amongst policy influencers, and internationally.
Monitor mergers and acquisitions activity amongst our competitors and the commercial education services market generally, informing the Strategy Board and Directors’ Committee as to the potential risks and opportunities these may present. Preparing, communicating and presenting pitches for investors and partners with the support of the Directors.

**Sales and marketing**
To lead and line manage the Sales and Marketing function, taking overall accountability for the performance of the sales and marketing function by meeting and exceeding agreed key performance indicators.
With the leadership of Sales and Marketing, to create and deliver a short, medium and long