Groupm: Senior Social Executive- Egypt

7 days ago

القاهرة, Egypt GroupM Full time

SENIOR SOCIAL EXECUTIVE, GROUPM

**Position Title**: Senior Social Media Executive

**Location**: Cairo

**About GroupM**

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, and EssenceMediacom and cross-channel performance (GroupM Nexus), GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. The agencies that comprise GroupM are all global operations with leading market positions.

**Position Overview**

**Key Responsibilities**:

- Develop, implement, and manage our social media strategy across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
- Create, curate, and schedule engaging content including text, images, videos, and graphics.
- Post across all social media platforms, namely LinkedIn, Instagram, X, Facebook and YouTube and keeping pages up to date.
- Foster and enhance community engagement through responding to comments, messages, and mentions promptly.
- Monitor and participate in relevant industry conversations to enhance the brand's online presence.
- Utilize analytics tools to measure the performance of social media campaigns and generate regular reports.
- Make data-driven recommendations for optimizing content and improving overall social media strategy.
- Plan and execute social media campaigns aligned with marketing objectives and product launches.
- Collaborate with cross-functional teams to ensure cohesive messaging across all channels.
- Work with influencers, partners, and brand ambassadors to enhance brand visibility

**Key skills experience**:

- 2 years’ experience working within social media content management, content calendars and video and dynamic content creation.
- Knowledge of digital media is valuable.
- Knowledge of current trends, especially on social media.
- Knowledge of social media reporting, publishing, and listening tools.
- Deep understanding of all media, including digital.
- Fluent English Speaker, written and spoken.
- Can work under tight deadlines.
- Strong communication and collaboration skills.
- Video editing would be a plus.

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