Digital Marketing Specialist

7 days ago

القاهرة, Egypt LAWAZEM Full time

**Job Overview**:
**Responsibilities**:

- Optimize website content and landing pages for SEO to improve organic search visibility.
- Manage and analyze PPC campaigns on platforms like Google Ads and social media advertising campaigns.
- Monitor and report on performance metrics, identifying areas for improvement and making data-driven recommendations.
- Conduct market research to understand industry trends and target audience needs.
- Create engaging content for online platforms, including blog posts, newsletters, and social media updates.
- Engage with customers and followers on social media platforms to foster community and enhance brand loyalty.
- Collaborate with cross-functional teams to ensure cohesive brand messaging across all digital platforms.
- Stay updated on the latest trends in digital marketing and emerging technologies.
- Test and analyze different marketing tactics to find the best-performing strategies.

**Requirements**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing roles, with a strong focus on SEO, PPC, and social media marketing.
- Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent written and verbal communication skills.
- Ability to work independently and manage time effectively in a remote environment.
- Strong attention to detail and organizational skills.
- Creative thinking with a passion for staying updated on digital marketing trends.
- Fluent in Arabic & English, both written and spoken.
- At least 4 Years of experience.

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