Digital Marketing Lead
2 weeks ago
Location: 5A, WaterWay, New Cairo
**About the Role**
World Gate Citizenship seeks a strategic and data-driven Digital Marketing Specialist to spearhead online ad campaigns on Meta and Google. As a key player in our marketing team, you’ll lead initiatives to drive high-quality leads, optimize campaign performance, and scale growth. You’ll have the opportunity to shape the digital footprint of a leading brand in the RCBI industry.
**Responsibilities**:
1. Design and analyze ad campaigns on Meta and Google Ads targeting high-net-worth audiences, ensuring measurable ROI across MENA and selected global markets.
2. Collaborate with the Creative & Social Media team to ensure ad visuals meet high standards of luxury appeal and resonate with our target audience.
3. Follow a comprehensive SEO strategy to improve organic search rankings and increase traffic, focusing on valuable, high-intent keywords.
4. Create a content plan with themes that engage high-net-worth audiences, focusing on educational and authoritative topics around residency and citizenship.
5. Partner closely with the sales team to ensure efficient lead handoff and support a streamlined sales funnel, tracking leads through to conversion.
**Requirements**:
1. 5+ years of experience in digital marketing with expertise in Meta and Google Ads, specifically targeting affluent demographics.
2. Strong analytical skills, with demonstrated success in optimizing campaigns using Google Analytics, Meta Ads Manager, Meta Pixel and CRM tools.
3. Proven ability to produce insightful reports and make data-driven adjustments to improve ad performance.
- **4. Experience in the RCBI or luxury sectors is a plus.**_
What You’ll Gain: An opportunity to lead and innovate digital marketing strategies in a growing industry, with the potential to expand into new global markets.
Pay: E£10,000.00 - E£20,000.00 per month
Application Deadline: 15/03/2025
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