Digital Marketing Specialist

2 weeks ago


القاهرة الجديدة, Egypt World Gate for Citizenship & Residency Services Full time

**Digital Marketing Specialist**

**Location**: 5A, WaterWay, New Cairo

**About the Role**

World Gate Citizenship seeks a **strategic and data-driven Digital Marketing Specialist **to spearhead online ad campaigns on Meta and Google. As a key player in our marketing team, you’ll lead initiatives to drive high-quality leads, optimize campaign performance, and scale growth. You’ll have the opportunity to shape the digital footprint of a leading brand in the RCBI industry.

**Responsibilities**
- **Design and lead ad campaigns** on Meta and Google Ads targeting high-net-worth audiences, ensuring measurable ROI across MENA and select global markets.
- **Collaborate with the Creative & Social Media Lead** to ensure ad visuals meet high standards of luxury appeal and resonate with our target audience.
- **Develop a comprehensive SEO strategy** to improve organic search rankings and increase traffic, focusing on valuable, high-intent keywords.
- **Create a content calendar** with themes that engage high-net-worth audiences, focusing on educational and authoritative topics around residency and citizenship.
- **Partner closely with the sales team** to ensure efficient lead handoff and support a streamlined sales funnel, tracking leads through to conversion.

**Requirements**:

- 3+ years of experience in digital marketing with expertise in Meta and Google Ads, specifically targeting affluent demographics.
- Strong analytical skills, with demonstrated success in optimizing campaigns using Google Analytics, Meta Ads Manager, and CRM tools.
- Proven ability to produce insightful reports and make data-driven adjustments to improve ad performance.
- Experience in the RCBI or luxury sectors is a plus.
- **What You’ll Gain**: An opportunity to lead and innovate digital marketing strategies in a growing industry, with the potential to expand into new global markets.

Pay: E£15,000.00 - E£25,000.00 per month

**Experience**:

- leading ad campaigns: 3 years (required)
- SEO strategizing: 3 years (required)

**Language**:

- Fluent English (required)

Application Deadline: 10/12/2024



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