Marketing Specialist

14 hours ago

Qesm El Maadi Cairo, Egypt Premier Services and Recruitment Full time

We are seeking a highly skilled and motivated Marketing Specialist to join our dynamic team in the Apparel & Fashion industry. As a Marketing Specialist, you will play a pivotal role in designing and implementing innovative marketing strategies that drive brand awareness, engagement, and loyalty among our target audience. You will be responsible for conducting market research to identify trends and insights, developing compelling marketing materials, and executing campaigns across various channels, including digital, social media, and traditional advertising. Collaboration with cross-functional teams will be essential, as you will work closely with product development, sales, and design teams to ensure cohesive messaging and align marketing efforts with overall business objectives. This position requires a deep understanding of market dynamics and fashion trends, as well as a passion for creative problem-solving and strategic thinking. As we continue to grow and evolve, your contributions will be integral to shaping our brand identity and driving long-term success in the competitive fashion landscape.

Responsibilities

  • Develop and execute comprehensive marketing strategies to promote our apparel and fashion products.
  • Conduct market research to identify customer needs, market trends, and competitive landscape.
  • Create and manage engaging marketing content, including social media posts, email campaigns, and blog articles.
  • Analyze campaign performance metrics and provide insights for continuous improvement.
  • Collaborate with cross-functional teams, including product development and sales, to ensure branding consistency.
  • Plan and coordinate marketing events, trade shows, and promotional activities to enhance brand visibility.
  • Manage marketing budgets and track expenses to ensure financial efficiency.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in marketing, preferably within the Apparel & Fashion industry.
  • Strong understanding of marketing principles, digital marketing, and data analysis.
  • Excellent written and verbal communication skills with the ability to create compelling content.
  • Proficiency in marketing software, analytics tools, and social media platforms.
  • Creative mindset with strong problem-solving abilities and attention to detail.
  • Ability to work independently as well as collaboratively in a team-oriented environment.

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