Digital Marketing Specialist

1 week ago

Qesm El Sheikh Zaid Al Jizah, Egypt ELReefy Trading Co. Full time

The ideal candidate will be responsible for designing and executing marketing plans and strategies for our platforms.

Responsibilities

  • Plan and execute 
    corporate digital marketing campaigns
     including email, social media, and display advertising.
  • Manage and optimize the company's 
    digital presence
     (website, LinkedIn, social media) to enhance brand visibility.
  • Measure and report performance of digital campaigns against set KPIs and ROI.
  • Develop 
    B2B-focused marketing strategies
     to support sales and business development teams.
  • Coordinate with internal departments (Sales, Supply Chain, HR) to align campaigns with business objectives.
  • Create and manage 
    bilingual content (English & Arabic)
     to communicate company initiatives, services, and success stories.
  • Implement 
    SEO, SEM, and PPC
     strategies to drive visibility and qualified leads.
  • Monitor market trends and competitor digital activities within the FMCG and supply chain industries.
  • Manage budgets effectively and recommend optimization opportunities.
  • Prepare monthly reports and dashboards for management on campaign performance and digital initiatives.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Minimum 
    4–5 years of experience
     in digital marketing, preferably in FMCG, corporate, or supply chain industries.
  • Strong knowledge of 
    Google Analytics, Google Ads, SEO, SEM, and PPC
    .
  • Hands-on experience with content creation and campaign management in 
    English and Arabic
    .
  • Experience planning and executing paid ads campaigns.
  • Content Creation experience in English and Arabic
  • Incredible attention to detail.
  • Full understanding of all social media platforms.
  • Excellent understanding of 
    corporate communication strategies
     and B2B digital marketing.
  • Proficiency in Microsoft Office and marketing automation tools.
  • Strong analytical skills with attention to detail.
  • Excellent communication and interpersonal skills.

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