Senior Manager

BUSINESS INTRODUCTION

Majid Al Futtaim Holding is the leading shopping mall, retail, communities, entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. With over 43,000 people, revenues of over US$ 11 Billion, and operations in 18 countries. Some of the iconic brands we carry include Mall of the Emirates, Carrefour, All Saints, Lego, City Center, Abercrombie & Fitch, & Vox Cinemas. We believe in making Great Moments for Everyone, Every day.

JOB TITLE

Senior Manager - Creative Design | MAF Retail | Retail Corporate Egypt

ROLE SUMMARY

This role plays a pivotal part in our company's success by leveraging dynamic expertise and exceptional creativity to lead the implementation of omnichannel strategies. Focused on delivering a cohesive brand experience across both offline and online channels, the incumbent collaborates closely with the Corp Creative and Design team, guiding a group of creatives with strong management skills. The role centers on crafting and delivering top-tier creative content to elevate Hub marketing projects, initiatives, and 360-degree campaigns, while ensuring seamless coordination with country sub-creative teams. Emphasis is placed on enhancing Hub Creative libraries for reuse and scalability, alongside streamlining the leafleting process through automated templates..

ROLE PROFILE

• Lead creative brainstorming sessions to generate impactful ideas that align with the brand's identity.
• Offer strategic insights, art direction, tone of voice (TOV), and guidance on creative concepts for marketing campaigns
• Collaborate closely with the Brand team, Creative and Design team, and lead the Hub creative team, providing guidance to country sub-creative teams in both online and offline initiatives.
• Create compelling and persuasive content for various online and offline platforms.
• Build and improve the Hub Creative assets libraries to facilitate reuse and scalability.
• Lead and execute Hub Omnichannel 360-Degree campaigns encompassing both ATL (Above the Line) and BTL (Below the Line) strategies across online and offline channels.
• Drive and manage projects and initiatives with a comprehensive approach, overseeing all aspects from ideation to flawless execution.
• Collaborate with creatives, marketers, and other stakeholders in CORP and countries to actualize creative concepts.
• Evaluate creative work prior to final submission by assessing specifications, adherence to given guidelines, layout, overall quality, and alignment with brief requirements.
• Supervise the development of Hub content for diverse channels, encompassing in-store, outdoor, digital platforms, social media, e-commerce, print materials, and more.
• Monitor and analyze the performance of creative content, providing data-driven recommendations for improvement at the Hub level.
• Contribute to the global asset library, fostering reuse and scalability.
• Generate innovative, award-winning ideas aligned with the brand at the Hub level.

REQUIREMENTS

• Bachelor or above in Visual Communication, Marketing, Communications, or a related field.
• Must have an advertising agency background (10+ years of experience). Proven experience as a creative leader or senior creative role in a retail or marketing environment.
• Experience in the GCC market, including UAE, KSA, and Qatar, is a must.
• Exhibit knowledge of omnichannel marketing, showcasing adaptability in creativity for various platforms.

WHAT WE OFFER

• At Majid Al Futtaim, we're on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We're proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us
• Work in a friendly environment, where everyone shares positive vibes and excited about our future.
• Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.