Ads Operations Specialist

Our client is a media-buying agency specializing in scaling retail brands through a full-funnel marketing approach. They combine brand awareness with performance media, advanced data analytics, and a commitment to growth. Their high-performance culture values candor, curiosity, ownership, and results. They are passionate about their craft and the teams they build.

Location

Fully remote | 9 AM – 5 PM EST

Role Overview

The Ads Operations Specialist will manage trafficking, QA, and launch readiness across Google Ads, Meta, TikTok, and other platforms. The role focuses on preparing campaigns for handoff, monitoring for anomalies, and supporting operational excellence as the team scales. This is an execution-heavy role that contributes to shaping ad operations playbooks, tools, and workflows.

Key Responsibilities

Trafficking & Setup

• Build campaigns for 6+ clients following naming conventions, specs, and flighting requirements.

• Map audiences, placements, and tracking parameters across platforms such as Google Ads, Meta, and TikTok.

QA (Pre- & Post-Handoff)

• Validate creatives, ad sizes/durations, click-through paths, UTMs, and basic tag/pixel firing in staging.

• Confirm platform policy compliance to prevent rejections.

Launch Handoff

• Prepare trafficking sheets and launch checklists for clean handoffs.

• Coordinate with channel leads responsible for activating campaigns.

Monitor & Escalate

• Track pacing, delivery, and disapprovals.

• Triage issues such as creative rejections, under-delivery, and tracking inconsistencies, providing clear next steps.

Collaboration

• Partner with the client strategy team and channel leads to meet requirements and timelines.

Standards & Safety

• Apply brand-safety and suitability settings, allow/block lists, and client guidelines where needed.

Internal Guide

• Contribute to internal learning by building and sharing ad ops insights, best practices, and operational improvements.

Qualifications

Experience

• 2–4 years of hands-on digital marketing experience in ad operations or paid media execution.

• Strong preference for previous agency experience.

• Bachelor's degree in marketing or a related field (preferred).

• Expertise in trafficking within Google Ads and Meta; exposure to additional media platforms is a plus.

Skills

• Excellent verbal and written communication, including with senior stakeholders.

• Strong urgency and timely escalation while maintaining quality.

• Advanced time management and prioritization skills, with the ability to handle multiple tasks independently.

• High attention to detail in specs, naming conventions, UTMs, and policy validation.

• Passion for consumer marketing, advertising, and the agency environment.

• Continuous learning mindset with interest in staying current on digital advertising trends.

• Proactive, resourceful, and able to identify gaps, propose solutions, and develop lightweight tools and checklists.

• Ability to maintain a clean, quiet remote work environment suitable for video conferencing and virtual collaboration.

What Success Looks Like

• Delivering error-free, on-time trafficking across accounts.

• Preventing last-minute launch issues through thorough QA.

• Escalating anomalies early with clear documentation and communication.

• Building confidence across internal teams and clients through reliable execution.

Opportunity

This role offers the chance to make a significant impact within a high-performance media-buying agency. You will contribute directly to operational excellence while shaping workflows, tools, and best practices. With strong support, clear goals, and meaningful ownership, you'll have the opportunity to grow your expertise and influence as the ad operations function evolves. Apply now

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