Meta Ads Specialist

Our client is a rapidly growing professional services firm specializing in law firm marketing. They focus on helping small and solo law firms attract and convert clients through high-performance digital advertising. The team is expanding quickly and is building a best-in-class Meta Ads division to strengthen its impact across the legal industry.

Location:

Fully Remote (Work from Home) | 9 AM – 5 PM PST / CST / EST

Role Overview:
We are seeking an experienced Meta Ads Lead to oversee the management and development of our client's Meta Ads product. This is a customer-facing role (approximately 75% execution, 25% strategy and sales enablement) requiring strong hands-on skills in campaign management, optimization, and client education. The ideal candidate will have deep Meta Ads expertise, strong B2C marketing experience, preferably in legal or similar industries like home services, and the ability to translate complex ad strategies into clear, client-friendly insights.

Key Responsibilities:

Campaign Execution & Optimization

• Build, manage, and optimize Meta campaigns for small and solo law firm clients.

• Apply best practices in targeting, creative testing, and budgeting to drive ROI and improve campaign efficiency.

Strategic Planning & Sales Enablement

• Define structure, playbook, and best practices for Meta Ads strategy as part of a new service offering.

• Support sales enablement by educating internal teams on ideal-fit clients and effective positioning.

Creative Direction

• Provide creative input on ad visuals, copy, and messaging to align with client objectives.

• Partner with design and content teams to ensure brand consistency and performance alignment.

Client Communication & Relationship Management

• Serve as the primary point of contact for law firm clients, clearly explaining strategies and performance.

• Manage onboarding processes for new clients, ensuring seamless setup and ongoing optimization.

• Conduct regular check-ins to review results and recommend improvements.

Reporting & Continuous Improvement

• Track campaign performance, report insights, and refine processes to scale efficiently.

• Innovate and enhance Meta Ads frameworks to maintain quality as volume grows.

Qualifications:

Experience:

• 5+ years of experience managing Meta Ads, specifically with B2C clients.

• Proven track record managing ad portfolios exceeding $100K/month.

• Experience in customer-facing, consultative roles, translating data and technical details into actionable insights.

Skills:

• Proficiency with Meta Business Suite; Canva familiarity is a plus.

• Strong understanding of B2C marketing, ideally within the legal or home services industries.

• Excellent communication and client presentation skills.

• Highly organized with strong attention to detail and ability to balance multiple campaigns.

• Bright, proactive personality with a customer-first mindset.

• Strong command of English (spoken and written); slight accent acceptable if communication is clear.

What Success Looks Like:

• High-performing Meta Ads campaigns delivering measurable ROI.

• Smooth onboarding and consistent client satisfaction.

• Effective collaboration with Sales and Marketing to educate and engage clients.

• Scalable campaign frameworks that enable growth and efficiency across clients.

Opportunity:
This is a unique opportunity to build and lead a Meta Ads function from the ground up within a fast-growing professional services firm. If you're a results-driven strategist who thrives in fast-paced, client-facing environments, this role offers the chance to make a lasting impact and drive measurable growth.

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