Performance Marketing Manager
1 day ago
Key Responsibilities:-
Digital Strategy & Execution
• Develop, implement, and optimize high-performance digital advertising campaigns across: Google Ads, LinkedIn Ads, Meta Ads, X, Snapchat Ads, TikTok Ads
• Apply data-driven strategies to maximize ROI, lead generation, and customer acquisition
• Conduct continuous A/B testing for creatives, audiences, and bidding strategies
Campaign Management
• Full management of online campaigns: keyword research, audience targeting, ad copy, bidding, budgeting, and A/B testing
Platform Expertise
• Stay updated with platform best practices and new features to maximize campaign performance
Performance Analysis & Reporting
• Track KPIs including CPA, ROAS, CTR, conversions, and traffic
• Build detailed dashboards via Google Data Studio, Power BI, or Tableau
• Identify optimization opportunities through data insights
Budget Management
• Plan and manage budgets efficiently to achieve business targets
• Adjust spend in real-time based on performance
Strategy & Innovation
• Develop cutting-edge performance strategies aligned with business goals
• Stay ahead of trends, algorithms, and emerging tech
Cross-Functional Collaboration
• Work with creative teams on ad creatives and landing pages
• Align digital strategies with overall business goals
Requirements:-
• Bachelor's in Marketing, Business, Data Analytics, or related field
• Minimum 5 years in performance marketing
• Excellent level in English spoken&written
• Fintech/forex industry experience preferred
• Strong track record in customer acquisition & revenue growth
• Expert in Google Ads, LinkedIn, Meta, X, Snapchat, TikTok Ads
• Strong analytical and reporting skills
• Proficiency in Data Studio, Power BI, Tableau
• Ability to manage multiple campaigns in a fast-paced environment
• Excellent communication and presentation skills
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