Performance Marketing Manager

1 day ago


New Cairo, Cairo, Egypt Tawzef for Recruitment & HR Consultancy Full time

Key Responsibilities:-

Digital Strategy & Execution


• Develop, implement, and optimize high-performance digital advertising campaigns across: Google Ads, LinkedIn Ads, Meta Ads, X, Snapchat Ads, TikTok Ads


• Apply data-driven strategies to maximize ROI, lead generation, and customer acquisition


• Conduct continuous A/B testing for creatives, audiences, and bidding strategies

Campaign Management


• Full management of online campaigns: keyword research, audience targeting, ad copy, bidding, budgeting, and A/B testing

Platform Expertise


• Stay updated with platform best practices and new features to maximize campaign performance

Performance Analysis & Reporting


• Track KPIs including CPA, ROAS, CTR, conversions, and traffic


• Build detailed dashboards via Google Data Studio, Power BI, or Tableau


• Identify optimization opportunities through data insights

Budget Management


• Plan and manage budgets efficiently to achieve business targets


• Adjust spend in real-time based on performance

Strategy & Innovation


• Develop cutting-edge performance strategies aligned with business goals


• Stay ahead of trends, algorithms, and emerging tech

Cross-Functional Collaboration


• Work with creative teams on ad creatives and landing pages


• Align digital strategies with overall business goals

Requirements:-


• Bachelor's in Marketing, Business, Data Analytics, or related field


• Minimum 5 years in performance marketing


• Excellent level in English spoken&written


• Fintech/forex industry experience preferred


• Strong track record in customer acquisition & revenue growth


• Expert in Google Ads, LinkedIn, Meta, X, Snapchat, TikTok Ads


• Strong analytical and reporting skills


• Proficiency in Data Studio, Power BI, Tableau


• Ability to manage multiple campaigns in a fast-paced environment


• Excellent communication and presentation skills



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