Performance,,Marketing
1 week ago
Key Responsibilities:
-Assist in planning, launching, and optimizing paid media campaigns across platforms (Meta, Google, TikTok, etc.).
-Monitor campaign performance and track KPIs such as ROAS, CPA, CTR, and conversion rates.
-Conduct keyword research, audience targeting, and competitor analysis to support campaign decisions.
-Collaborate with the creative team to test ad visuals, copy, and landing pages.
-Set up and manage tracking pixels, UTM parameters, and ensure campaign data accuracy.
-Support A/B testing of ad creatives and campaign settings to improve performance.
-Prepare performance reports and dashboards for internal teams.
What We're Looking For:
-Bachelor's degree in Marketing, Business, or a related field.
-3–5 years of hands-on experience in performance marketing or paid media, ideally in consumer electronics, tech, or retail.
-Proven experience in managing and optimizing multi-platform campaigns (Google Ads, Meta Ads, TikTok, etc.).
-Prior experience in leading or mentoring a small team, with a strong ability to delegate, review, and support team members.
-Solid understanding of campaign performance metrics (ROAS, CPA, CTR) and performance analysis.
-Proficient in using Excel/Google Sheets for performance reporting and data interpretation.
-Excellent organizational, communication, and leadership skills.
Work Location: New Cairo
Working Hours: 8 Hours - On Site
Working Days: 5 Working Days
Days Off: Fridays & Saturdays
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