Marketing Specialist

23 hours ago

Heliopolis, Cairo, Egypt Tawzef for Recruitment & HR Consultancy Full time

Job Description

* Conduct market research to identify trends, customer needs, and competitor activities

* Develop and implement marketing strategies and campaigns across digital and traditional channels

* Collaborate with sales, product development, and creative teams to align messaging and goals

* Create engaging content for websites, social media, email newsletters, and promotional materials

* Monitor and analyze campaign performance using KPIs and analytics tools

* Manage social media accounts and ensure brand consistency across platforms

* Coordinate events, trade shows, and promotional activities

* Liaise with external vendors and agencies to execute marketing initiatives

Requirements

* Bachelor's degree in marketing, Business Administration, or a related field.

* 2 years of experience in a marketing role (preferably in [F&B Industry]).

* Strong understanding of marketing principles, branding, and customer acquisition.

* Proficiency in digital marketing platforms (e.g., Google Ads, Meta Ads, SEO/SEM).

* Basic graphic design skills and familiarity with tools like Canva or Adobe Creative Suite is a plus.

* Excellent written and verbal communication skills in [languages, e.g., English and Arabic].

* Creative thinker with strong content creation and storytelling skills.

* Ability to analyze campaign performance and generate actionable insights.

* Attention to detail and ability to meet deadlines in a fast-paced environment.

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