Marketing Manager

2 days ago

Qesm El Basateen Cairo, Egypt La Poire Group Full time

Company Description

La Poire Group is a conglomerate managing some of the most iconic food and beverage brands in the Egyptian market, such as La Poire and Beano's Cafe. At La Poire, our core value is the passion behind our achievements, rather than their magnitude. We believe in sharing joy with everyone, everywhere, and at any time, not just on special occasions. Every day is an opportunity to create a moment of joy at La Poire.

Role Description:

This is a full-time on-site role for a Marketing Manager located in Qesm El Maadi.


• Translates business objectives into actionable annual marketing plans that drive brand equity as well as revenue & footfall growth


• Leads the full execution cycle of marketing plans and campaigns across brand, communications, and in-store platforms/ touchpoints


• Drives incremental growth initiatives including limited time offers (LTOs), seasonal packs, B2C catering programs/ support …etc


• Develops Consumer Insights surveys, manages researches and translates insights into actionable results


• Leads menu innovation initiatives including menu engineering, seasonal briefings, Menu Mix & SKU optimization and timely product launches


• Approves brand campaigns, budgets and designs in alignment with the Marketing Director


• Ensures full integration across ATL, BTL, digital, loyalty programs and in-store activations


• Safeguards brand identity consistency across all customer touchpoints and new store/ branch expansions and renovations


• Ensures new store and branch layouts align with customer journey heatmaps and brand experience standards


• Leads the marketing support for new store openings including PR, launch events, media and post-opening performance tracking


• Has full accountability on adherence to Marketing Budget


• Collaborates cross-functionally with Operations, Production/Factory, Purchasing, Project Management, and Finance to ensure smooth, timely, and cost-effective execution


• Supports pricing strategy development and manages NPD pricing in coordination with the Marketing Director and Operations Managers


• Conducts post-campaign performance analysis including customer feedback, reach, footfall impact, sales uplift, and conversion effectiveness


• Develops and presents monthly and quarterly brand performance and business review presentations


• Leads, supervises, coaches and develops Brand Managers and/or Assistant Brand Managers to ensure high performance and professional growth.

Qualifications


• 9-12 years of experience


• BA in Business/ Marketing and/ or Communication, preferably AUC or GUC Graduate


• Experience in FMCG and/ or F&B Business


• Experience in Managing ATL, BTL & Digital Media Campaigns (BTL & Digital is a must)


• Experience in managing photoshoots (still & videos)


• Digital Savviness & updated with digital trends


• Analytical skills


• Multi-tasking


• Teamwork


• Strategic thinker

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