Brand Manager

1 week ago

Qesm El Basateen Cairo, Egypt La Poire Group Full time 50,000 - 100,000 per year

Company Description

La Poire Group is a conglomerate managing some of the most iconic food and beverage brands in the Egyptian market, such as La Poire and Beano's Cafe. At La Poire, our core value is the passion behind our achievements, rather than their magnitude. We believe in sharing joy with everyone, everywhere, and at any time, not just on special occasions. Every day is an opportunity to create a moment of joy at La Poire.

Role Description:

This is a full-time on-site role for an Brand Manager located in Qesm El Maadi.

  • Ensures delivery of the products/ services/ packaging in agreed upon timeline
  • Creates timelines and manages NPD meetings with various stakeholders to ensure timely delivery
  • Manages agencies and internal stakeholders for timely and quality delivery of all marketing campaigns and activities ensuring flawless execution (A-Z responsibility)
  • Monthly monitoring of Marketing Budget
  • Monitoring and analyzing performance, reviews and sales while providing recommendations on how to improve
  • Tracks and Monitors Competition on a monthly basis (pricing – activities- launches)
  • Conducts Monthly Market Visits for Café branches as well as competition and reports findings and recommendations
  • Conducts internal researches to understand Gen Z and Young Gen Y consumer targets, their aspirations, needs and behaviors
  • Attends monthly and Quarterly Photoshoots
  • Performs other duties as requested

Qualifications


• 3-5 years Experience


• BA in Marketing and/ or Communication, preferably AUC or GUC Graduate


• Experience in FMCG and Café Business


• Experience in Managing ATL, BTL & Digital Media Campaigns (BTL & Digital is a must)


• Experience in managing photoshoots (still & videos)


• Digital Savviness & updated with digital trends


• Strategic Thinking & ability to think ahead


• Analytical skills


• Multi-tasking


• Discipline, planning and organization skills


• Time Management

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