Senior Creative

Job Title:
Senior Creative & Digital Specialist

Department:
Marketing Communications

Reports to:
Digital Marketing Communications Manager

Dotted Line To:
Senior Director of Marketing Communications

Location:
Head Office – New Cairo

Employment Type:
Full-Time

About MAFI

Founded by Ahmed Abou Hashima, MAFI is a leader in sustainable agri-food innovation. We produce high-quality citrus and tomato concentrates, frozen & freeze-dried strawberries, IQF fruits & vegetables and multi-fruit purées for the global B2B market. Our strategy is rooted in leveraging eco-conscious production, local raw materials, and cutting-edge technology to establish MAFI as a dominant player within five years.

Position Summary

The
Senior Creative & Digital Specialist
will be responsible for driving the visual and digital expression of MAFI's brand. This hybrid role combines creative leadership with hands-on digital execution. The ideal candidate brings strong design sensibilities, multimedia production capabilities, and a deep understanding of digital platforms — plus a passion for innovation and a global mindset.

Key Responsibilities

• Creative Leadership
• Translate brand strategy into compelling visual narratives and digital experiences.
• Lead the creation of high-impact design assets for marketing campaigns, product launches, marketing collaterals, corporate materials, digital platforms, and executive presentations.

• Maintain and evolve the MAFI visual identity in alignment with brand guidelines.

• Digital Content Development

• Design responsive visuals across web, social media, and paid media platforms.
• Collaborate with internal teams to produce videos, animations, and interactive content.
• Ensure brand consistency across all creative outputs and channels.
• Multimedia & Storytelling
• Craft engaging visual content and animations to support storytelling and product marketing.
• Support the production of promotional and corporate videos, infographics, and explainer content.
• Manage creative assets for corporate reports, events, and investor materials.
• Tech & Innovation
• Utilize AI-powered design and content tools (e.g., Adobe Firefly, Midjourney, Runway, D-ID, or ChatGPT) to enhance creative workflows and production efficiency.
• Stay ahead of global design trends, marketing technology, and B2B engagement strategies.

Qualifications & Experience

• Bachelor's degree in graphic design, Digital Media, Communications, or related field.
• Graduation from a reputed international university is highly preferred.
• 5–7 years of experience in creative, digital, or branding roles.
• Proven expertise in Adobe Creative Suite, Figma, Canva, and motion/animation tools (After Effects, Premiere Pro).
• Familiarity with
  AI-driven design and content generation tools
  is crucial.
• Strong portfolio of digital work demonstrating conceptual creativity and technical execution.
• High expertise with social media platforms.
• Excellent attention to detail, project management, and cross-functional collaboration skills.
• Fluency in English and Arabic.

Core Competencies

• Creative & Visual Thinking
• Demonstrates a strong aesthetic sense with the ability to translate complex ideas into compelling visuals and digital content.
• Digital Fluency
• Deep understanding of digital platforms, social media trends, and emerging technologies including AI-powered creative tools.
• Communication & Collaboration
• Excellent written and verbal communication skills with the ability to effectively collaborate across departments and with external partners.
• Attention to Detail
• Highly meticulous in design execution, ensuring brand consistency and high-quality output across all creative assets.
• Project & Time Management
• Capable of managing multiple projects under tight deadlines, with flexibility to adapt in a fast-paced and dynamic environment.
• Strategic Alignment
• Ability to align creative outputs with marketing and business objectives, contributing to brand growth and global positioning.
• Initiative & Problem Solving
• Proactive and solutions-oriented, with a growth mindset and ability to overcome creative and technical challenges efficiently.

*Interested candidates should submit their resumé, cover letter, and any relevant work samples or portfolios to: -