Senior Manager

2 weeks ago

مصر, Egypt Allianz Egypt Full time

**Responsibilities**:

- Leads the development and the implementation of Allianz Sports Marketing plans through its phases: (1) Participate with Department head in planning/setting yearly objectives, calendar, budget, activation & major activities plan. (2) Ensure execution excellence. (3) Manage projects' timelines, stakeholders, budgets, delivery quality. (4) Impact evaluation and reporting to higher management with corrective actions.
- Develop/Regularly refine local Sports Marketing guidelines in alignment to Allianz Operating Model and Group Market Management standards. Ensure work adherence to Group Market Management standards as well as local brand / communication insights/guidelines. Guidelines does not only cover layouts and visuals quality but also partnerships developments, activities planning/execution, creative content, copywriting.
- Regularly Liaise with Brand MarComm team to keep herself/himself and management abreast with the group/company initiatives, campaigns, recent standards and Sports Marketing implementation with cost/benefits analysis. Push for creativity, reusability, consistency, cost effectiveness, higher ROMI across all agency and team developed work.
- Regularly meet and coordinate Sports Marketing plans with relevant stakeholders (Sales Channels, Product Providers, Brand MarCom, Corporate Communication, Legal, Operations, Procurement, IT) and resolve priorities conflict. Report regularly to higher management projects' progress and ROMI and in return implement new direction and modify plans accordingly. Keep team and agency updated with the Sports Marketing Plans & Activities in conjunction with brand plans and company's strategic directions.
- Assure all Sports Marketing plans & executions are up to date and effectively used in all program activities. Timely update, review and develop HO Branches, Sales and Service Centers, preferred partners, and other points of sales branding, Comms, and customer engagement experience with branding & brand imagery requirements. Revamp ALL marketing materials and contents according to group's UPDATED BRAND.
- Assign ownership of projects, campaigns, activities to team members and track progress regularly to assure proper planning, adherence to schedules, reporting, and quality of work. Support and mentor team members in their daily work and troubleshoot pending problems.
- Develop Sports Marketing Programs in line with Brand MarComs, Customers & Products Communication, and Corporate Communications & Digital Marketing strategy. Pitch & update database with new Sports Marketing, BTL agencies & partners, through a professional detailed pitch process & database.
- Support internal colleagues in owned digital assets enhancement (Customer Portal, Mobile Application, ChatBot...etc) in their plans to run yearly tactical product awareness, and POS campaigns with an objective to educate customers, generate leads & reduce miss-selling rooms of key selected products.

**Qualifications**:

- 6-8 years of intensive experience in Insurance (Life and P&C).
- Decent experience within Allianz.
- Marketing, Customers & Products Communication experience is essential.
- Must have strong experience in BTL activation including 360 Customers & Products Communication, BTL development/production, Activations planning & on-ground execution excellence, preferably artwork.
- University degree (Marketing, Economics, or Business Administration).
- Fluent in English and Arabic.
- Achievements in Sports Eco System.
- MBA Preferred.

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