Senior Brand Strategist
7 days ago
Job Title: Group Brand Manager
We are seeking an experienced Group Brand Manager to lead our brand portfolio and drive growth in the FMCG market. As a market leader, we require a talented individual to develop and implement effective brand strategies, manage a team of brand managers, and ensure successful product launches and promotions.
Key Responsibilities:
- Develop and implement brand strategies to drive growth and increase market share
- Lead and manage a team of brand managers to ensure alignment and consistency in brand messaging and execution
- Conduct market research and analysis to identify consumer insights and trends, and use this information to develop innovative marketing campaigns
- Collaborate with cross-functional teams including sales, supply chain, and finance to ensure successful product launches and promotions
- Monitor and analyze brand performance, and make recommendations for improvements or changes as needed
- Manage brand budgets and ensure efficient use of resources
- Build and maintain strong relationships with key stakeholders, including internal teams and external partners
- Stay updated on industry trends and competitor activities to identify potential opportunities and threats for the brand
- Support the development of new products and extensions, and ensure they align with the overall brand strategy
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field
- Minimum of 7 years of experience in brand management, preferably in the FMCG industry
- Experience managing a team and leading cross-functional projects
- Strong analytical and strategic thinking skills
- Excellent communication and interpersonal skills
- Proven track record of developing and implementing successful brand strategies
- Ability to thrive in a fast-paced and dynamic environment
- Fluent in English, Arabic language skills a plus
- Willingness to travel as needed
We offer a competitive salary and benefits package, along with opportunities for career growth and development.
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