Ecommerce Sr. Analyst

3 weeks ago


مصر, Egypt PepsiCo Full time

Overview:
The Merchandising specialist is responsible for the presence of PEP assortment online, leading the maintenance of eCommerce customers’ websites with up-to-date, accurate, and compelling product imagery, video, and product copy, with visibility across all North American brands and business units. In partnership with Sales, Marketing, Commercialization, and Design departments he/she will ensure the correct digital assets are used for all marketing activations and all appropriate assets are created, distributed, and uploaded for new item launches and assortment enhancements.

**Responsibilities**:

- Execute flawless online PEP assortment that is attractive to both shoppers and machines (SEO) across specific set of customers (Eg. Amazon).
- Lead new item setup and the refinement of product detail pages and online brand destinations
- Educate key stakeholders and implement merchandising best practices across designated customers
- Intermediate knowledge of internal PIM and DAM systems as well as third-party Content Service Providers (e.g., Syndigo, Salsify)
- Partner with Design and brand teams to develop online marketing materials and ensure latest and greatest product packaging and information is available to shoppers on customers’ sites
- Partner with the sponsored Search team to understand the keywords shoppers use to search for our products and align our items’ product content with these terms
- Work with Marketing and Sales teams to determine appropriate assortment and product content used in our marketing efforts
- Assist in the creation of product renders and marketing assets

Qualifications:

- 6-8 years of marketing experience developing and executing digital merchandising or marketing/media programs, including the development of copy, photography, video, rich media, etc.
- This role is customer-facing at times (and it is critical that he/She can problem solve day to day hurdles prior to escalating to manager.
- eCommerce and performance marketing mindset—understanding of how to leverage SEO and merchandising tactics to find and engage shoppers and drive conversion
- Adobe Photoshop (Beginner-Intermediate skill level)
- Understanding of data and demonstrated ability to deliver improvement of digital KPIs via a strong analytical mindset
- A track record of delivering results in complex, multi-stakeholder and fluid environments



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