Sr. Digital Analyst
6 months ago
**Role Purpose**:
As a Digital Analytics Sr. Specialist you will have the opportunity to work alongside a few squads on a range
of different products and services. You will take the lead on reporting, monitoring performance,
conducting deep dives to analyse digital KPIs to derive actionable insights and drive digital growth within
the company
**Responsibilities**:
- Analyse digital data and derive actionable
insights for business, understand how audience
interact across the digital platforms, measure
the performance of own digital content.
- Generate periodic actionable reports and
provide timely insights on Active subs, revenue,
app and web traffic and conversion rates.
- Take the lead on making sure that all new digital
platforms have the required reporting
requirements for data gathering.
- Support Analytics team with their big projects:
Adobe to Warehouse data migration, Adobe
Target Implementation
**Competencies and Skills Required**:
- Experience in data management and
interpretation.
- Preparation of quantitative and qualitative
reports.
- Excellent communication and negotiation skills.
- Knowledge of Digital Analytics platforms, mainly
Adobe Analytics and Tealium tag management.
- Proficient with using Excel, Access.
- Familiar with Web/App development.
- Knowledge of SQL is a plus.
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Sr. Digital Analyst
6 months ago
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