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Product Specialist
3 weeks ago
Company Description
Robert Bosch Egypt is a growing company of the Bosch Group located in Cairo, Egypt. We operate in the business divisions Automotive Aftermarket, Power Tools and Security Systems.
At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other.
Join in and feel the difference
**Job Description**:
We are seeking to hire a dedicated, organized, and efficient “Product Specialist” to join our team in this role, you will work closely to coordinate and complete position tasks as follow:
**Market Intelligence**:
- Deep understanding of the relevant market, customers and end-users for the Auto motive/Business unit in the region
- Acquisition of relevant data and facts and transfer to the Business unit
- Continuous monitoring and reporting on competitors’ activities; report to Business unit
- Identify business opportunities
- Define product service intervals / failure rates
- Be regional market intelligence expert for his products (customers, competitors, pricing, services, coverage, etc.); transfer know-how to Business unit
- Support development of competitor cross-references
- Development of a marketing plan which includes all 4 P’s in consensus with the Auto motive-Business unit.
- Implementation of the regional marketing plan and success tracking of all planned measures.
**Product**:
- Develop product specific business, tracking of product specific KPI's and necessary regional resources
- Develop and execute regional launch concepts for new product / product program (e.g. midterm turnover plan, launch activities, marcom, sales concept, stock proposals)
- Dedicated support for locally important product segments
- Enabling own sales force (exception at wholesale); Information/training of competitive advantages to the sales team; adapt centrally provided presentations for local market needs
**Pricing / costs**:
- Define regional product positioning / tactical pricing (invoice and list price) by distribution channel in line with global price harmonization and Automotive/Business unit guidelines
- Support of the global / regional price harmonization
- Development and continuous update of a price database which includes competition
- Support definition of target costing
- Responsibility for the regional product portfolio on the price list according to market needs and under consideration of turnover and gross margin targets (incl. part number reduction) in conjunction with the Business unit
Distribution / Customers:
- Development of channel-specific marketing and input to sales strategies in agreement with the Business unit and sales organization
**Continuous improvement of the product presentation**:
- Top customers: Ensure customer profitability with terms & conditions as well as Bosch market share within the customer
- Visit relevant customers and fairs regularly
- Drive customer acquisition projects follow-up
**Communication / Promotion (services provided by Sales and Marketing Support)**:
- Support in creating marketing plan for Automotive business in Africa
- Success tracking of communication
- and promotion activities
**Qualifications**:
EDUCATION
- Bachelor / Master in Marketing and / or Engineering or a relevant field
EXPERIENCE
- 5 years’ experience Minimum within Marketing / Sales or a relevant field
SKILLS
- SAP handling experience is a plus
- Background on Bosch automotive product portfolio
- Fluent in English, German is a plus
- Be determined and energetic
- Flexibility and creativity
- Team player, thinks partnerships
- Work collaboratively with all members of the AA business
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