Marketing Program Manager
5 months ago
As an EdTech Marketing Program Manager, you will be responsible for the following:
- ** Program managing marketing programs end to end**
Identify tasks, assign owners, and follow up on task execution to ensure flawless launch and operations of marketing programs while tracking results and fixing issues to ensure the programs meet and exceed expected results.
- ** Creation and Deployment of Marketing Assets**:
Lead development of compelling marketing materials for content partners and Ed Tech partners to engage existing and new customers including brochures, competitive positioning documents, battle cards, presentations, and videos to communicate our offerings effectively.
- ** Integrated Marketing Campaigns**:
Create and execute integrated marketing campaigns across various channels to promote our products and services effectively.
- ** Lead Generation and Sales Support**:
Collaborate closely with the sales team to generate high-quality leads and support the sales process, ensuring seamless communication and alignment between marketing and sales efforts.
- ** Training program**:
Organize training sessions to empower our sales team and clients with in-depth knowledge about our products and services.
- ** Events**:
Lead the planning, coordination, and management of marketing events (Conferences, Webinars, and School Events) in collaboration with the Marketing team. You will be responsible for developing events and managing communication, logistics, and funds with our EdTech partners.
- ** Develop Co-Marketing Relationships**:
Identify and foster co-marketing relationships with EdTech partners. Identify joint revenue opportunities and develop actionable Go-To-Market (GTM) programs in collaboration with our partners.
**Job Requirements**:
- Bachelor's degree in Marketing, Business, or a related field.
- 5-7 years of proven experience in marketing programs, preferably in the Training and EdTech industry, with a focus on executing integrated marketing campaigns with partners and coordinating successful events.
- Strong collaboration skills and ability to work closely with the sales team to generate leads and support the sales process.
- Excellent communication and presentation skills.
- Ability to create engaging and persuasive marketing assets.
- Extensive experience in organizing and managing events, both online and onsite.
- Knowledge of the latest trends and technologies in education technology and marketing.
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