Brand Manager Oncology
7 months ago
Do you have expertise in, and passion for science working in _Brand Management and Oncology_?_ If so, AstraZeneca might be the one for you_
**ABOUT ASTRAZENECA**
AstraZeneca is a global, innovation-driven Biopharmaceutical business that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious disease. But we’re more than one of the world’s leading pharmaceutical companies. At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration. Always committed to lifelong learning, growth and development
**ABOUT OUR ONCOLOGY BRAND TEAM**
The oncology team is strong, agile and enthusiastic. Always looking for opportunities to add value to the lives of Oncology patients. Cross-functional teamwork is practiced both internally and externally to ensure successful implementation of our strategy. The growth mindset within the oncology team enables innovation and personal development on a continual basis. With the Established Brand foundation of oncology in SSA and the exciting Innovative Oncology basket coming in the future within SSA, the team focuses on market development and growth through access for patients.
We aim to impact all steps with the patient journey. Our commitment is to shape the market with our successful first to market launches, leveraging on digital platforms to understand better the needs of our customers. The team is resilient and pushing boundaries in this changing environment. Our key success factor is delivering seamless execution at all times in this ever evolving field of oncology.
We are leading a revolution in oncology to redefine cancer care. Our ambition is to provide cures for cancer in every form. We are following the science to understand cancer and all its complexities to discover, develop and deliver life-changing treatments and increase the potential for cure.
**What you’ll do?**
You will also design, implement and evaluate the marketing activities of assigned products within a given product line including distribution channel solutions (this will include digital, social media, inside sales). Assists in review of marketing programs and helps implement changes. Assists in analysis of market data to identify key segment drivers. Works in conjunction with promotional and direct-to-consumer teams.
Some areas of focus for this role will include
- Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers crucial short-term growth and long-term brand success.
- Launch excellence for new indications and new brands allocated to you.
- Designs, implements and evaluates marketing activities of assigned brand, which may include distribution channel solutions.
- Align the global strategic brand plans with local customer & market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans.
- Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
- Maximize the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
- Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights ) with quantitative feedback available through various data sources and reports.
- Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats.
- Liaises with cross functional team members and external agencies to ensure full communication and success of marketing plans.
- Responsible for budget of assigned brand(s) and must have an outlook with corporate sustainability in mind.
- Be the product, competitor and market expert of assigned brand.
**If this sounds appealing, please read on to understand the experience and skills we’re looking for**
**ESSENTIAL SKILLS and EXPERIENCE REQUIRED?**
- Bachelor’s Degree in Basic Sciences.
- MBA in Marketing or relevant stream.
- Experience in **Oncology marketing or sales.**
- At least 2 years’ experience at Management level.
- Proven brand management experience
- Experience in launching new pharma products in a market.
- Exposure to Sub-Saharan Africa markets and understanding the Healthcare environment.
- Experience developing a strategy and executing on that strategy.
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