Marketing Lead
2 months ago
**Our client is a prominent player in the Fintech sector.**
**Position Overview**:
- Design and implement innovative marketing strategies and campaigns to increase brand awareness and customer engagement.
- Collect and analyze market data and customer feedback to inform marketing decisions.
- Collaborate with cross-functional teams to ensure marketing initiatives align with product development and sales goals.
- Manage the marketing budget and ensure effective allocation of resources.
- Oversee the creation of compelling marketing content across digital and traditional channels.
- Monitor and report on the performance of marketing campaigns and adjust strategies as necessary.
- Build relationships with external partners, media outlets, and influencers to promote the brand.
**Requirements**:
- Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
- 5+ years of experience in marketing role, with at least 3 years in a leadership position.
- Have marketing experience in foreign countries.
- Proven track record of developing and executing successful marketing strategies.
- Strong analytical skills with the ability to derive insights from data.
- Excellent verbal and written communication skills, with a persuasive and engaging approach.
- Experience in digital marketing and a solid understanding of social media platforms.
- Ability to manage multiple projects in a fast-paced environment.
- Creative thinker with strong problem-solving skills.
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