Digital Marketing Manager

2 weeks ago

Cairo, Egypt Talent Pal Full time

Digital Marketing Manager DECOGAL Co. offers you the opportunity of being a Digital Marketing Manager to experience a breadth of assignments as well as the flexibility to meet your individual career objectives as we work together to build our businesses & thrive. You work across every area of the business, both internally across all departments and externally with our suppliers. As the first and leading specialized digital platform in home accessories and decoration in Egypt, this is a chance to develop a solid career with the huge expansions plan that will take place in our MEA market aligned with our 2030 Egypt’s vision.
- Business topics at the heart of today’s news - Our core business (internally & externally with suppliers) & our Evolving channels (E-commerce platforms), competition, and customers reality makes working in a consumer good's business dynamic every single day
- Recognized Financial leadership - Our leadership team are part of every multi-functional team and are... the key actors in business development, improvement of our P&L and decision-making.
- Responsibilities as of Day 1 - You will have total ownership of your projects & department from the beginning and will work on very concrete milestones. Whether it's external & internal negotiations and plans to improve results & productivity, you will feel your impact.
- Continuous mentorship - We work with passionate people and like to give both formal training as well as day-to-day coaching. Your interactions with stake holders will be important here.
- Dynamic and respectful work environment - Our employees are at the core of everything we do. We value every individual and encourage initiatives, promoting agility and work/life balance.

Job Summary:
Digital Marketing Manager is responsible for planning, implementing, managing and monitoring company's Digital assets Website/App/Social Media channels, strategy & budget in order to increase brand awareness, improve Marketing efforts and increase sales.

Roles & Responsibilities:

- Create, develop, implement and manage our Website/App/social media strategy.
- Define most important Digital/social media KPI’s.
- Manage and oversee Digital/social media content.
- Manage & execute the annual marketing strategy AOP and budget process, consulting to ensure channel optimization for direct revenue, resource allocation, risk identification and new business opportunities.
- Measure the success of every social media campaign based on a scorecard.
- Stay up to date with latest social media best practices and technologies.
- Work with copywriters and designers to ensure content is up to standards leading to conversions.
- Collaborate with Marketing, Sales and Product Development Agency/teams.
- Monitor SEO and user engagement and suggest content optimization.
- Communicate with industry professionals and influencers via social media to create a strong network.
- Hire and train others in the team.
- Adhere to corporate rules and regulations.
- Present to Senior Management.
- Creating and developing traditional organic and paid marketing campaigns.
- Generating and presenting ideas and strategies.
- Running promotional activities
- Conducting research and analyzing data to identify and define audiences.
- Writing and proofreading diverse marketing materials (leaflet, press releases, website material, advertising material, etc.).
- Producing creative content including infographics, videos and blog posts.
- Organizing and attending events such as conferences, seminars, receptions, and exhibitions.
- Maintaining relationships with media vendors, suppliers & publishers to ensure collaboration in promotional activities.
- Maintaining website and web analytics contents & creating online activities.
- Maintaining and updating customer databases
- Monitor SEO and web traffic metrics.
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Managing our online communities to ensure respectful and appropriate engagement.
- Managing customer service provided via social media & phone by engaging with the executive secretary.
- Aligning employees’ company-wide on content creation & ads.
- Oversee day-to-day management of campaigns and ensure brand consistency.
- Ensure progress on all platforms by using analytical tools such as Google Analytics and others.
- Evaluate market trends and develop strong understanding of the local web scene.
- Ensure a smooth and friendly user experience and responsible for sales targets of the products through e-commerce better UI/UX
- Establish sales/marketing objectives by creating a sales plan and quota for districts and prepare actions plans for effective sales leads and prospects.
- Develop and manage social media strategy for online networks and develop customer care systems to measure effectiveness, customer satisfaction and corrective actions.
- Full P&L management & accountability for the Marketing business unit.

Qualifications &

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