Consultancy - Fec Kenya Trade Mission - Usaid Trade
4 months ago
**Consultancy - FEC Kenya Trade Mission - USAID TRADE Project**
***Primary Duties and Responsibilities**:
The objective of this terms of reference is to hire one or more short-term consultant(s) to provide STTA to the FEC on the planning and implementation of B2B matchmaking activities. The consultant('s) main duties will be to assist the council in scheduling B2B meetings and organizing all the related matchmaking activities for the participating Egyptian companies.
**Activities**
The consultant will undertake the following tasks:
- Identify qualified business leads in the Kenyan market (Nairobi)
- Prepare a list of buyers (with importer companies' representatives, distributors, importers, wholesalers, service companies, joint venture companies, and dealers related to the chosen sector), including their company profiles. Selection criteria will be provided by FEC.
- Select the highest potential companies, jointly with the council, based on specific criteria to arrange targeted B2B matchmaking meetings for them.
- Plan and organize B2B meetings for Egyptian companies (around 25 companies)
- Plan and organize 7-10 B2B meetings for each of the participating Egyptian companies.
- Confirm, organize, and manage B2B meetings: Buyer invitations, confirmations, mobilization, coordination, handling, and facilitation of B2B meetings.
- Assist the council in registration management, including buyers' registration, walk-in buyers scheduling based on time availability, registered buyers' reminders, update of the master schedule, managing delays and conflicts, and follow-up with confirmed buyers.
- Perform other related activities in preparation for the matchmaking event in Nairobi (e.g., suggesting venues for the B2B meetings).
- Handle related promotional activities for the mission in Kenya (announcements, publications, press releases, social media campaigns, etc.).
- Track and collect critical B2B linkages (e.g., the number of meetings between Egyptian companies and potential buyers).
**Deliverables**
- A comprehensive list of invited buyers with their company profiles is to be submitted around two weeks before the mission.
- A brief report on the analysis of the participating companies’ eligibility to participate in the mission.
- A detailed meeting schedule is to be shared with the export councils one week prior to the event.
- A detailed report on the B2B meetings that took place, including the meetings conducted between the Egyptian companies and business cards of potential buyers.
- Brief USAID consultancy report describing the purpose of the consultancy, progress achieved, observations, issues and problems encountered, and details of expected follow-on activities by USAID TRADE or its stakeholders.
**Total LOE: 50 person days**
**Required Qualifications**:
- 15+ years of related experience in buyer linkages and B2B matchmaking.
- Very strong knowledge of the Kenyan food market.
- Robust understanding of the Egyptian food industry.
- Deep knowledge of the abovementioned markets, distribution channels, and retail business.
- Previous experience in arranging and conducting trade missions.
- Strong understanding of successful international best practices in planning and organizing B2B meetings.
- Fluency in English (verbal and written) is a must.
- Time management (in managing deliverables).
**Project Overview and Role**:
USAID’s Trade Reform and Development in Egypt (TRADE) project builds on decades of U.S. investments in Egyptian businesses and economic policy with the aim of substantially increasing Egyptian exports from Small and Medium Enterprises (SMEs). The TRADE project focuses on seven selected sectors: engineering products, food processing, home têxtiles, ready-made garments, printing & packaging, chemicals, and building materials. Through the project, USAID works with the Government of Egypt to improve the trade and investment policy environment and reduce barriers to trade. USAID also partners with business associations and export councils to strengthen the trade services ecosystem for small
- and medium-sized exporters, as well as with private companies to help them access new international markets to increase export sales. TRADE tackles many trade and investment-related issues to sustainably increase Egyptian exports and drive economic growth.
**Company Overview**:
**About Palladium** - Palladium is a global leader in the design, development and delivery of Positive Impact - the intentional creation of enduring social and economic value. We work with governments, businesses, and investors to solve the world's most pressing challenges. With a team of more than 3,000 employees operating in 90 plus countries and a global network of over 35,000 experts, we help improve economies, societies and, most importantly, people's lives.
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