Senior Brand Manager

2 weeks ago


Mansoura, Egypt MaxAB Full time

Founded in 2018, MaxAB is a rapidly growing food and grocery B2B e-commerce and distribution platform that serves a network of traditional retailers (mom-and-pop stores) across the MENA region. Using proprietary technology, MaxAB offers a transformative pull-driven supply chain and a tech-product that empowers both traditional retailers and suppliers. MaxAB offers traditional retailers the simplicity of dealing with one supplier, transparent pricing, on-demand delivery, and a range of value-added and embedded finance solutions. Suppliers benefit from MaxAB's end-to-end supply chain solutions and business intelligence tools that allow them to accurately predict, monitor, and control the impact of their strategies in real time.

Our MaxAB talents are dedicated to uphold the MaxAB culture and values all while continuing to grow and improve services for our clients. They are innovating new ways to help improve the quality of life of the Egyptian retailer and soon to other retailers globally.

If you are passionate about working hard to make an impact and innovate new solutions, MaxAB is looking for top talent.

**Job Summary**:
As a Senior Brand Manager, you will be responsible for creating the brand's positioning in the market and ensuring its consistency and performance by developing and managing products, brands, campaigns, and effective communication plans.

**Responsibilities**:

- Prepare the annual brand marketing plan, ensuring conformance with market share and budget requirements.
- Develop marketing support activities that enable direct sales for business units.
- Provide input to the development strategy across the product range handled to ensure new or enhanced products meet category requirements.
- Prepare the promotional plans and marketing materials in support of new and existing products and services to maximize the offering to the customer.
- Ensure all marketing activities related to the promotion of products and services are consistent with our brand image.
- Design the marketing calendar that delivers on the desired brand equity.

**Requirements**:

- Bachelor's degree in marketing or any relevant major
- Minimum 3 years of experience as a Brand Manager
- Fluency in English
- Strong knowledge of consumer industry
- Excellent communication skills.
- Experience in FMCG


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