Chc Brand Lead

3 weeks ago

Mansoura, Egypt Sanofi Full time

Setting Brands strategies and tactics:

- Contribute to the definition of the brand(s) strategy according to the market context, by coordinating and analyzing the markets / brands data and by proposing quantitative and qualitative scenarios
- Contribute to the development of positioning and key strategies for the brand respecting brand life cycle
- Define and propose the right combination of « brand marketing » and «channel marketing»: find the right access to physicians, payers, patients with the right brand mix
- Contribute to the development and the validation of long range planning and forecasting models
- Participating in annual brand marketing plan.
- Develop tactical business plan
- Preparing and managing the promotional cycle plan on yearly basis and all business and promotional activities in accordance with compliance standards and internal policies and procedures

Implement the marketing plans and key strategies:

- Manage working relationships with promotion agencies and other service providers
- Evaluate the effectiveness of promotion and make recommendations for improvement within the internal guidelines
- Ensure the operational implementation is in coherence with the strategy: coordinate the operational projects, coordinate the allocation of promotional budget, controls actions follow up
- Regular analysis of market data and conducting market research when necessary in coordination with the Market Research & Business Intelligence Manager
- Managing the launch of new brands and line extensions when available

Supporting sales force to achieve brand objective and sales target:

- Prepare and train Field Force on brand information
- Monitoring the field force activities
- Controlling promotional campaigns on yearly basis.
- Providing sales force with brand and competitors information.
- Conducting quarterly meetings with field force to handle market requests and problems

Marketing budget:

- Manage marketing budget for assigned brands and is responsible for the financial effectiveness of assigned brands
- Responsible for the financial effectiveness and P&L management of assigned brands by analyzing key performance indicators and financial reports (budget, commercial policy, price, net sales, investment level, etc...), and suggests improvements while seeking profit maximization of the brand (s)

Internal cooperation with stakeholders:

- Play an integral role in the cross-functional brand team through the development of working relationships with clinical, medical, regulatory affairs, sales, Operations support and finance departments
- Cooperate with supply chain to ensure brand availability
- Ensure high level of coordination with Sales Managers, DSMs and MRs

Partnerships with medical societies, opinion leaders, consumers, patients, clients and other enterprises:

- Prepare tailored presentations for key activities
- Creates focus groups for new indication or new launch
- Execute advisory board meetings (if necessary), to improve the brand performance
- Involve in organizing symposia and congresses

**Quantitative KPIs**:

- Sales Target Achievement / Brand
- Market Share / Brand: (Units, Value, or Both)
- Delta Growth versus relevant market / Brand
- Brand Rank (Optional dependent to brand)
- Spending efficiency (A&P according to budget)
- KOL/Key Customer Management (minimum number of field visits)

**Qualitative KPIs**:

- Planning:

- Overall quality of brand plan, (feedback from stake holders)
- Marketing Campaign: Efficiency (impact on business)
- Efficient execution of Launch Plan (if any)
- Level of focus on customer centric approach (collect customers insights and KOLs feedback)
- Field Force Inspiration, motivation, engagement, development (empowered brand team)
- Number of meetings, participation
- Creative project/activity/initiative of the year
- Execution:

- Developing the tactical plan based on brand plan outcomes (really tackle the unmet needs of the customers and support the main brand strategy)
- Level of integration between different activities (90% of the activities objective and content should be unified behind the main brand strategy)
- Change and improve the quality of main activities versus previous year (internal and external customers feedback)
- Overall adherence to the tactical plan with timely execution (90% of the tactical plan implemented on time and in proper way)
- Marketing input in BD Plans
- Effective contribution to Task Forces (attendance, contribution)

Others
- Perform other duties as assigned.
- Respect of company’s values, code of ethics and social charter.
- Respect of personal data protection charter.

**JOB-HOLDER ENTRY REQUIREMENTS **_: _

**Education**:
University Graduate with medical background

Eligibility criteria:

- 3 years at least in Marketing field within CHC industry
- CHC background is a must

Special Knowledge/Skills:

- Good knowledge of brands in competitive markets
- Profit and Loss Management, Budgeting, Sales Forecasting, Fi

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