Media Manager
2 days ago
Company Description
Spark Foundry is one of four global media agency brands within Publicis Media. The force of acceleration, or the speed of change is so strong today that it has the potential to leave industries including our own behind. So, at Spark Foundry we are working towards driving positive change. For ourselves, our clients and society in general We are an Acceleration Agency.
At Spark Foundry acceleration applies to every layer of our business. It refers to how we relish change, seek ever more innovative partners, embrace the increasing unknowns and continually learn, unlearn and learn everything again - all over again. We will continually live and work as if we are in beta (nerdy way for saying nothing is ever completed), in order to boost brand relevance for clients, drive brand value and grow their business and ours - today and in to the future. Our pursuit of what’s next will be relentless.
**Job Description**:
- To develop strategically sound communication plans tackling key client challenges.
- To lead on digital media plan selection, quality of execution and operational excellence.
- To ensure world-class client service and account management, working alongside direct reports.
- To lead day-to-day client and agency team management.
- Should have good organizational skills in handling a number of projects at the same time, being able to set priorities, keep to deadlines, work effectively under time pressure
- Be able to identify and tackle key client business challenges, leveraging agency solutions to unlock growth for clients.
- Develop an expert understanding of the client’s business, their products, services, customer profile, marketing and business objectives, competitors and sales.
- Expert knowledge of the media market place and opportunities available
- Sound knowledge of digital & offline advertising & marketing technologies.
- A good grasp of strategic digital communications planning and acting in a consultant capacity to the client.
- Understand how research is conducted for all the major media e.g. Expertise in all relevant industry software and systems: Statex, Z-Plan, GWI, SimilarWeb, EuroMonitor
- Be able to develop a good rapport with media owners and colleagues within Starcom and the partner agencies.
Main Tasks
Technical & Product
- Understand client’s overall business and marketing objectives displaying a sound knowledge of all media, including TV, print, radio, Outdoor and Online. Working efficiently as part of an overall integrated team
- Be an analytical-first thinker with the ability to digest and analyze data in order to come to insights that lead to competitive advantage for our clients.
- Expertise in all research data, including client research such as: Sales Data, Awareness tracking, Competitive Data etc.
- Be familiar with and able to sell advanced research tools
- Ability to understand media briefs and develop media strategies accordingly
- Experience of monitoring, reporting, and analyzing metrics data.
- High project management and organizational skills
- Performing thorough, insightful campaign analysis, including reporting and optimization recommendations.
- To build a relationship with client and agency counterparts (e.g. Brand Managers, Account Execs/Account Managers)
Business Acumen & Operational Efficiency
- Exceptional communication skills - you’re skilled at interpreting client objectives and clearly articulating proposed media strategies and recommendations
- A strong, proven ability to teach analytic skills to staff, developing, encouraging and inspiring them to grow
- To help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options
- To work with Buying & Finance team to: provide investment briefs, overlook implementation plan, cooperate to solve any issues on on-going plans, report back the media investments
- To undertake additional projects beyond client responsibilities as requested, e.g. participate in new business, analysis for overseas offices etc.
- To oversee and be responsible for the smooth running of all client / supplier and interdepartmental relationships
Innovative & Analytical Mindset
- To grow the strategic thinking capabilities of the team
- To create and develop a strategic framework that delivers on the client's objectives - Formulation of a media strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and laydown, Budget levels by market
People & Leadership
- Takes initiative to challenge an established point of view with respect and openness.
- Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
- Able to handle complex issues and make decisions even when missing information.
- Capable of proactively developing meaningful relationships with key decisio
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