Senior Social Media Manager
8 months ago
**Responsibilities**:
Strategy Development:
Develop and execute a comprehensive social media strategy that aligns with overall marketing goals.
Identify key performance indicators (KPIs) and track the success of social media campaigns.
Stay informed about industry trends and emerging platforms to ensure a competitive edge.
Content Creation and Management:
Oversee the creation of compelling and shareable content across various social media channels.
Collaborate with the content team to ensure consistency in messaging and brand voice.
Manage the social media content calendar, ensuring timely and relevant posts.
Community Engagement:
Foster engagement with the audience through proactive interaction and responses.
Monitor social media channels for trends, discussions, and opportunities.
Build and nurture relationships with influencers and industry partners.
Team Leadership:
Lead, mentor, and inspire a team of social media specialists.
Coordinate cross-functional efforts with marketing, design, and other departments.
Conduct regular training sessions to keep the team updated on best practices and industry changes.
Analytics and Reporting:
Utilize analytics tools to measure the success of social media campaigns.
Generate regular reports, providing insights and recommendations for improvement.
Adjust strategies based on data-driven insights to optimize performance.
**Qualifications**:
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience as a Social Media Manager or similar role.
In-depth knowledge of social media platforms, trends, and best practices.
Strong leadership and team management skills.
Excellent written and verbal communication skills.
Analytical mindset with the ability to interpret data and generate actionable insights.
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