Social Media Manager
6 months ago
Integrant is a global custom software development house who puts people at the heart of everything we do. For 30 years, we have been helping U.S. customers across all industries develop, innovate, and maintain their software needs. Our success has been through dedicated focus toward not just technical expertise, but a winning combination of people, process, and analytics that promotes predictable results and safeguards customer success.
**Requirements**:
**Duties and Responsibilities**
- **Customer-Centric Insight**:
- Develop a deep understanding of our customers, personas, industries, services, brand, brand values, and goals to inform social media strategy.
- Leverage relevant experience and Integrant knowledge to determine target audiences and develop unique marketing campaigns tailored to capture the attention and interest of specific segments.
- **Collaborative Strategy Alignment**:
- Work closely with the content manager and content team to align social media and digital platform strategies, ensuring consistent brand messaging and storytelling.
- Collaborate seamlessly with other marketing departments to integrate social media efforts with overall marketing initiatives for a cohesive brand presence.
- **Engagement and Community Building**:
- Monitor digital channels to foster a strong community of engagement, promptly addressing remarks and comments of all types to enhance customer satisfaction.
- Exhibit the ability to craft and adapt the right voice and tone for each social media platform, enhancing brand identity and audience engagement.
- **Strategic Implementation and Innovative Idea Generation**:
- Stay current with social media functions, trends, and best practices, implementing strategies that align with overall marketing goals and recommending enhancements for improved performance.
- Demonstrate creative skills by contributing new and innovative ideas to elevate social media campaigns and content, capturing audience attention.
- **Content Calendar Management**:
- Develop and manage a comprehensive social media content calendar that aligns with marketing objectives and maintains a consistent posting schedule.
- **Community Building Expertise**:
- Showcase a proven track record of building and nurturing social media communities, driving engagement and fostering positive interactions.
- Oversee all aspects of social media interaction, ensuring a positive customer service experience, and addressing inquiries and feedback promptly. Manage monitoring schedule and coverage for all hours.
- **Performance Metrics and Reporting**:
- Monitor and analyze key social media metrics to assess campaign effectiveness and generate performance reports for continuous improvement.
- Utilize data analytics to suggest content improvements and refine social media strategies, ensuring content resonates effectively with target audiences.
- **Emerging Trends and Technologies**:
- **Crisis Management**:
- Demonstrate the ability to manage and mitigate potential social media crises, ensuring brand reputation remains intact during challenging situations.
**Qualifications**
- 3-5 years of proven social media management strategy and community management experience
- Required experience in B2B social media marketing
- Proven track record of engaging US target audiences effectively
- Essential familiarity with the tech industry and its nuances
- Proficiency in leveraging content management systems, digital marketing tools, and analytics platforms for strategic content distribution and performance assessment
- Creative mindset and adeptness in crafting engaging stories for social media platforms
- Basic knowledge of SEO preferred
- Exceptional critical thinking skills for analyzing trends, identifying opportunities, and making informed decisions to elevate content strategy
- Successful history of managing social media content strategy and calendars
- Strong presentation skills for impactful content delivery
- Ability to seamlessly switch between high-level strategic thinking and meticulous content analysis, driving the vision for social media initiatives
- Proven ability to independently problem-solve, prioritize tasks, and execute tasks with precision
- Excellent listening and communication skills, fluency in English
- Initiative-driven attitude, embracing challenges with a proactive approach and taking ownership of responsibilities
- Wholehearted dedication to team success and fostering collaborative relationships
- Adeptness at thriving under pressure while efficiently filtering and organizing a substantial volume of crucial information
**Benefits**
- Salary paid in USD
- Six-month career advancing opportunities
- Supportive and friendly work environment
- Premium medical insurance [employee +family]
- English language development courses
- Interest-free loans paid over 2.5 years
- Technical development courses
- Planned overtime program (POP)
- Employment referral program
- Premium location in Maadi & Nasr City
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