Outreach and Social Media Manager
3 weeks ago
Job Summary:
**Responsibilities**:
1. **Outreach Strategy Development**: Collaborate with the marketing team to develop comprehensive outreach strategies that align with organizational goals and target audience demographics.
2. **Social Media Management**: Manage and oversee our organization's social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube), including content creation, scheduling, community engagement, and performance tracking.
3. **Content Creation**: Develop engaging and informative content for social media platforms, including text, images, videos, and infographics, to increase brand visibility, drive engagement, and promote organizational initiatives.
4. **Community Engagement**: Proactively engage with our online community, responding to comments, messages, and inquiries in a timely and professional manner, fostering positive relationships and addressing any concerns.
5. **Influencer and Partner Collaboration**: Identify and collaborate with influencers, industry partners, and relevant organizations to amplify our message, increase brand awareness, and reach new audiences.
6. **Campaign Management**: Plan, execute, and track the success of social media campaigns and contests, leveraging analytics and insights to optimize performance and drive desired outcomes.
7. **Social Listening and Trend Analysis**: Monitor social media channels to identify trends, track competitor activity, and gather insights to inform content creation and campaign strategies.
8. **Metrics Tracking and Reporting**: Analyze social media performance metrics, generate reports, and provide actionable insights to inform decision-making and measure the success of outreach and social media efforts.
9. **Collaboration with Cross-functional Teams**: Collaborate with internal teams, including marketing, communications, and program managers, to ensure brand consistency, alignment of messaging, and seamless integration of outreach and social media efforts.
10. **Stay Current with Industry Trends**: Stay up-to-date with the latest social media trends, best practices, and emerging platforms to continuously enhance outreach and social media strategies.
**Qualifications**:
- Bachelor's degree in marketing, communications, public relations, or a related field.
- Proven experience in outreach management, community engagement, and social media management.
- In-depth knowledge and understanding of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills with a strong ability to create compelling and engaging content.
- Experience in developing and executing successful social media campaigns.
- Proficient in using social media management tools, analytics platforms, and content creation tools.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Creative thinker with the ability to develop innovative outreach strategies and social media content ideas.
- Ability to manage multiple projects and prioritize tasks effectively.
- Strong interpersonal skills with the ability to build and maintain relationships with influencers, partners, and the online community.
- Passion for our organization's mission and a genuine desire to make a positive impact.
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