Amesa Consumer Engagement

7 months ago

مصر, Egypt PepsiCo Full time

Overview:
**AMESA Consumer Engagement & Marketing Capability Sr. Director**

**PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.**

**Main Purpose**:
This role is an integral part of the marketing leadership team for Africa, Middle East & South Asia, responsible for leading the consumer engagement & marketing transformation agendas. The role focuses on 5 key priorities for AMESA namely: Digital transformation, Media strategy, A&M Optimization, Creative excellence and building a stronger marketing organization.

The role is highly cross-functional and interactions will be at the most senior levels within the Sector, Business Units and Global team including regular interactions with the AMESA Executive Committee, BU Leadership Teams, Global CMO and Global Marketing Leadership Committee members.

The role is a SPOC and key representative for AMESA on multiple PepsiCo Global Forums and taskforces responsible for designing and building PepsiCo’s global strategies for Media, Digital Transformation, content, Marketing Capability and Data agendas.

**Responsibilities**:
**Key Accountabilities**:
About this Role: This is a key role overseeing the full Consumer Engagement structure while managing an extended team & matrix organization of over 40+ resources located across all key markets in AMESA, covering a set of accountabilities including:

- Lead the design of PepsiCo AMESA digital media strategy to optimize digital investments, while scaling performance marketing leveraging data and programmatic media.
- Building AMESA Marketing Tech stack and strategy to utilize solutions to enhance real-time digital measurement, optimization, viewability, deeper understanding of consumers and quality of digital content.
- Leading relationships and joint business planning with key partners and media agencies in the digital space
- Spearheading the organizations strategy to leverage 1P/2P/3P consumer data to drive personalization at scale, including the setup of full scale loyalty programs in key markets.
- Leading regional/sector media deals and media agency relationships ensuring strategic alignment with media partners across AMESA and driving synergies with unified MSA & SOWs.
- Designing topline media strategy & approving media investment choices for annual media budget while defining key priorities to deliver efficiency and competitive visibility for our brands across all key markets.
- Signing off on renumeration models, media rate cards, media commitments and productivity targets on an annual basis for AMESA markets.
- Working with Marketing leaders and agency partners across AMESA to fully adopt our creative development process across all markets.
- Building creative capabilities to enable marketing teams to deliver strong brand experiences while maintaining A&M efficiency. (Digital Asset Management, Packaging & Content Adaptations & Marketing Procurement)
- Building agency eco-systems in key markets granting marketing leaders access to consolidated pool of strong partners with long-term vested interest in PepsiCo brands.
- Leading an in-house creative capability with a focus on elevating creative outputs for our markets.
- Roll-out a series of A&M budget optimization initiatives with a responsibility of continuous improvement on our Non-Working investment aiming for the target of 27% across all key markets.
- Overseeing the roll-out of AMESA marketing capability training and development programs both globally led initiatives and AMESA designed programs.
- Building AMESA marketing organization culture leveraging OHS results with a mandate to enhance quality of elements such as Celebrating success and engaging in Moments of Fun.
- Designing forums for collaboration and knowledge exchange within AMESA sector. (AMESA marketing townhall, ACT, Marketing offsites & Creative Council)
- Building levers to develop R&R culture through different annual programs (BAM Awards, DARE awards & Leaders of Tomorrow)
- Leveraging GBS to drive value & productivity for AMESA through acting as design lead and key SPOC for our GBS organization responsible for scaling new capabilities, while partnering with GBS stakeholders to deliver world class output from marketing services within GBS.

#LI**:

- EXEC**

Qualifications:
**Key Skills/Experience**:
**Required**:

- Minimum of 15+ years of multi-discipline marketing experience across multiple geographies
- Experience managing a matrix organization with Senior team members (Sr. Manager & Directors)
-

  • Consumer Engagement Associate

    6 months ago

    مصر, Egypt Nestle Operational Services Worldwide SA Full time

    Consumer Engagement Advisor POSITION SNAPSHOT Location: Cairo, Egypt Company: Nestlé Full-time Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A DAY IN...

  • Consumer Engagement Associate

    6 months ago

    مصر, Egypt Nestle Operational Services Worldwide SA Full time

    **Consumer Engagement Associate** **POSITION SNAPSHOT** Location: Egypt Company: Nestlé *** Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. **A DAY IN...

  • Consumer Engagement Associate

    7 months ago

    مصر, Egypt Nestle Operational Services Worldwide SA Full time

    **Consumer Engagement Associate** **POSITION SNAPSHOT** Location: Egypt Company: Nestlé *** Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. **A DAY IN...

  • Consumer Engagement/ Call Center Supervisor

    6 months ago

    مصر, Egypt Nestle Operational Services Worldwide SA Full time

    Consumer Engagement Supervisor POSITION SNAPSHOT Company: Nestlé Business Services Location: Cairo, Egypt. Department: Integrated Marketing Services Bachelor’s Degree Holder Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of...

  • Design and Editing Analyst

    6 months ago

    مصر, Egypt PepsiCo Full time

    Overview: Developing, editing, and creating video/animated content that will be adapted from assets received from AMESA Marketing team Design Social Media and Digital Master Visuals. Develop Static and Animated creatives from assets recieved from AMESA Marketing team, to be published on multiple platforms like Facebook, Instagram, YouTube, Tiktok, GDN,...

  • Sc Qc Sr Manager

    8 months ago

    مصر, Egypt PepsiCo Full time

    Overview: This role provides Food Safety and Quality systems leadership for both beverage and foods businesses. It will support the implementation of key strategic initiatives, global and sector-led to ensure compliance to all quality & food safety criteria, providing oversight and governance to ensure all manufacturing sites are producing safe, legal and...

  • Design and Rendering Associate Analyst

    6 months ago

    مصر, Egypt PepsiCo Full time

    Overview: Developing, editing, and creating video/animated content that will be adapted from assets received from AMESA Marketing team Develop Static Creatives from assets recieved for AMESA Marketing team, to be published on multiple platforms like Facebook, Instagram, YouTube, Tiktok, GDN, etc. Develop KVs and Master Banner designs for e-commerce...

  • Presentation and Graphics Associate Manager

    6 months ago

    مصر, Egypt PepsiCo Full time

    Overview: Leading a team of 4 - 6 resources for Presentation and Graphics Support capability. Working with AMESA Foods and Beverages marketing team on day-to-day basis with MENA being in focus. Project / Design Quality / Capacity / Workflow /Stakeholder Management of the team, working with the CME Lead, Brand Teams, to deliver presentations, newsletters,...

  • Animation and Editing Analyst

    6 months ago

    مصر, Egypt PepsiCo Full time

    Overview: Develop high-end motion graphics and animations to support AMESA Social media, Digital and OOH content for external digital channels like Tik-Tok, Instagram, YouTube, Facebook, etc. Developing, editing, and creating video/animated content that will be adapted from assets received from AMESA Marketing team Sketch/develop basic storyboards from...

  • Technical Capability, Budgeting

    6 months ago

    مصر, Egypt PepsiCo Full time

    Overview: - Enabling the PO1 business model taking place across all SC in Quality department too. - Creating a senior role managing the quality PO1 budget, customer complains across nation, building and developing function and team’s capabilities. - Owning the streamlining of quality scorecard into total SC digitization and transformation agendaTacting as...

  • Consumer Brand Manager(Aptamil)

    6 months ago

    مصر, Egypt Danone Full time

    About the job Danone MENA is looking for a highly dynamic **Consumer Brand Manager - Aptamil-MENA **for its Specialized Nutrition Business in the Middle East and North Africa region to be based in **Cairo, Egypt.** **1- Business Context**: - Development and implementation of the Bebelac, First Diet and Local Brands marketing strategy and plans to support...

  • Consumer Brand Manager

    6 months ago

    مصر, Egypt Talent Pal Full time

    About the job Danone MENA is looking for a highly dynamic **Consumer Brand Manager - Bebelac, First Diet and Local Brands **for its Specialized Nutrition Business in the Middle East and North Africa region to be based in **Cairo, Egypt.** **1- Business Context**: - Development and implementation of the Bebelac, First Diet and Local Brands marketing...

  • Consumer Brand Manager

    6 months ago

    مصر, Egypt Danone Full time

    About the job Danone MENA is looking for a highly dynamic **Consumer Brand Manager - Bebelac, First Diet and Local Brands **for its Specialized Nutrition Business in the Middle East and North Africa region to be based in **Cairo, Egypt.** **1- Business Context**: - Development and implementation of the Bebelac, First Diet and Local Brands marketing...

  • Supply Chain

    8 months ago

    مصر, Egypt PepsiCo Full time

    **Responsibilities**: - Collects business requirements for the project to translate into functional specifications and detailed test plans - Collects requirements specifications for business, user, functional/non-functional, usability, performance; operational, data conversion, security and internationalization - Provides input into the project work plan...

  • Senior Product Manger

    6 months ago

    مصر, Egypt Natucave Company Full time

    Collect and analyze consumer and market insights and competition strategies to make recommendations to management. - Implement new launches, maintain growth in pillar products and animate core catalogue. - Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences. - Adapt communication...

  • Product Manager

    6 months ago

    مصر, Egypt L'Oreal Full time

    Collect and analyse consumer and market insights and competition strategies to make recommendations to management. - Implement new launches, maintain growth in pillar products and animate core catalogue. - Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences. - Adapt communication...

  • Senior Product Manager

    6 months ago

    مصر, Egypt L'Oreal Full time

    Collect and analyse consumer and market insights and competition strategies to make recommendations to management - Implement new launches, maintain growth in pillar products and animate core catalogue - Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences - Adapt communication...

  • Digital Content Creator

    6 months ago

    مصر, Egypt Anasia Full time

    1-3 Years of experience **Location**: Cairo, Egypt **Category**: Marketing **Qualifications**: - Bachelor’s degree in marketing, PR or Media or a similar field. - 1-3 years of experience as a Content creator. - Fluency in English. - Perfect English & Arabic writing skills - Experience creating strong, engaging content. - Impeccable grammar and...

  • Brand Manager

    6 months ago

    مصر, Egypt Talent Pal Full time

    Collect and analyse consumer and market insights and competition strategies to make recommendations to management. - Implement new launches, maintain growth in pillar products and animate core catalogue. - Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences. - Adapt communication...

  • Sector Sr Marketing Manager

    6 months ago

    مصر, Egypt PepsiCo Full time

    Overview: Responsible for driving profitable Brands growth via scoping out the opportunities, concept development & testing, campaigns and innovations. Support Cat Lead in driving brand volume, revenue, share growth agenda and equity building for the brand by scaling up brand across the sector/ This also includes managing internal cross-functional teams,...