Growth and Marketing Lead
4 days ago
**Responsibilities**:
- Develop and implement comprehensive growth and marketing strategies to drive customer acquisition and retention.
- Leverage data analytics, customer insights, and market trends to inform and optimize marketing campaigns.
- Lead and mentor the marketing team, fostering a collaborative and innovative work environment.
- Collaborate with product, sales, and operations teams to align marketing efforts with business goals and customer needs.
- Manage the marketing budget, ensuring effective allocation of resources to achieve defined objectives.
- Design and execute multi-channel marketing campaigns, including digital, social media, content marketing, and traditional marketing efforts.
- Monitor and report on key performance indicators (KPIs) to assess campaign performance and adaptation strategies.
- Build and maintain strategic partnerships with stakeholders and industry influencers to enhance brand visibility and reach.
**Requirements**:
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
- 5+ years of experience in growth marketing, brand management, or a similar role.
- Proven track record of developing and executing successful marketing strategies that drive growth.
- Strong analytical skills and data-driven mindset, with proficiency in marketing analytics tools.
- Exceptional communication and presentation skills.
- Experience in managing a team and collaborating across functions.
- Passion for sustainability and in-depth knowledge of the renewable energy or waste management industry is a plus.
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