Digital Marketing Specialist
3 weeks ago
We looking for a Digital Marketing Specialist, or Digital Marketer, is responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.
**Responsibilities**:
- Help identify target audiences and plan media campaigns.
- Compare and negotiate rates, ad space, and airtime.
- Equip clients' brief with an interactive strategic digital marketing plan.
- Responsible for designing and executing integrated digital media campaigns on all digital platforms.
- Plan & execute digital marketing strategies that aim at producing a positive ROI for the company.
- It includes handling everything from competitor research, audience selection, to lead generation to customer value optimization as well as conversion rate optimization.
- Build strategies for account expansion on spending and performance.
- Own all steps of the ad operations process.
- Text and display creative creation, split testing, and optimization.
- Assist with performance reporting and post-campaign insight reports.
- Source level CPA optimizations to hit product LTV and ROI targets.
- Monitor AD and landing page performance via Google Analytics.
- Proactively optimize purchased social media through A/B testing, landing page optimization, and targeting.
- Execute the digital plan across all social media & digital platforms
- Monitor costs and return on investment (ROI)/( Cost/lead)
- Compare and negotiate rates, ad space and airtime.
- Manage the budget. As the name implies, a digital media buyer is often the one in charge of physically taking care of the money transfer and bidding process.
- As the ad is running, the digital media buyer will be expected to make recommendations for any changes that should be made to the campaign to optimize its conversion ratios.
- You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices.
- Plan and assist in building all paid digital advertising campaigns to meet goals and manage pacing/budgets.
- Prepare for tracking and monitoring online and offline goals and conversions.
- Seek updates and remain current on all ad platform rules, regulations and best practices.
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout, Instagram and WhatsApp)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
**Job Requirements**
Bachelor's Degree in Marketing/Media or any related field
- **3+ years** of proven experience as a media buyer.
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Organizational and multitasking abilities
- Experience with doing audience and buyer persona research
- Attention to detail
- Good numerical, analytical, and research skills to evaluate campaigns
- Proficiency in Google Ads, Google Tag Manager.
- Understanding of SEO and web traffic metrics
**Salary**: E£100.00 - E£200.00 per month
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