Head of Data Analytics and CRM
4 days ago
**Role Purpose**:
Reporting into the MENA Regional Head of WPB Data, Analytics and CRM, this is the key analytics leadership position supporting the successful, development and industrial implementations of the analytics function for Egypt. The role holder is accountable for developing the data, analytics and CRM function into a source of sustainable competitive advantage and will be accountable for the return on WPB’s investment in analytics for the Egypt.
The role holder will be accountable for all aspects of the analytics function within the Egypt. He/she will be responsible for driving best practices in analytics, developing and implementing an Egypt analytics roadmap that is aligned with country business priorities and the global roadmap, leading and coordinating the development and deployment of new analytical capabilities as well as growing the analytical talent pool and influencing the use of analytics with business partners.
The role holder will generate business profitability and grow market share by supporting WPBs strategies with best practice and industrial implementation of analytical enablers, maximise business opportunities and increase the value of customer relationships via the development of standardised customer segmentation models, CLCM and CRM strategies for each WPB business according to the characteristics and needs of the market.
This role is a leadership role which involves managing around 5+ in Global Analytics Center off shore. The role holder has a significant direct impact to WPB’s KPIs from all lines perspective. The role holder holds a direct responsibility of the incremental revenue created from centrally and analytically generated leads through CLCM strategies. Besides the customer contact opportunities, role holder is responsible of supporting the WPB business to meet its revenue targets through the insights generated from the customer data.
The role holder has an integral role in the Analytics CoE leadership team representing Egypt in MENA and help to shape and drive the overall CoE agenda working with the Group stakeholders from Analytics and wider WPB teams
**Key Responsibilities**:
- Responsible for developing a best practice Analytics CoE capability for Egypt
- Responsible from delivery of the incremental revenue targets from centrally generated leads
- Industrial implementation of standardised analytical enablers to support acquisition, cross sell, upsell, retention and winback programs for WPB to drive a significant uplift in revenue
- Accountable for ensuring that relevant CoE capabilities are leveraged to deliver the Customer Proposition - whilst creating a faster analytical cycle across Group
- Responsible for developing the Egypt analytics team, the business interaction processes that enable their effectiveness, the technical sophistication, and the successful migration and on-going production of analytics from country/region to the Analytic Centre
- Accountable for the design of analytic strategies, aligned to Regionally/Global defined approaches
- Working with CRM team, definition of campaign concepts and development of offer strategies
- Working with Product Heads to optimize customer contact offer opportunities, deliver campaigns
- Responsible for the establishment of common KPIs and measurement across marketing campaigns and offer trigger engines and CLCM strategies
- Develops effective working relationships with key country stakeholders to maintain expert knowledge of stakeholder requirements, competitor activities and market trends to influence future direction of Egypt Analytics
- Responsible for ensuring the customer experience is at the forefront of any development
- Accountable for analytical support of contact strategy for all Egypt non-RM customers (Advance & Personal Banking
- Work with relevant Egypt teams to ensure the robust planning & execution of customer remediation and data programmes
- All Country Retail Banking Wealth Management Businesses
- Global Stakeholders in Analytics CoE and wider Global WPB teams
- Distribution Management in Regions and Countries
- All Functional Support businesses and Centres of Excellence, IT and Change Delivery ensuring they support the strategy and implementation of the CoE model
- Customer Value Management: Proposition, Product, Customer Relationship Management and Customer Insight
- All Business and Contact Center Centres of Excellence
Requirements
**Key Requirements and Qualifications**:
- 8-10 years of hard-core analytic experience in the banking industry
- Must possess in-depth knowledge of banking products and services
- Must possess both breadth and depth of skills in business analytics across multiple banking products
- Solid knowledge in the following is a must:
- Customer segmentation
- Model building
- Portfolio performance analyses
- Campaign management and data mining is a must
- Excellent problem solving and analytic sills
- Excellent leadership and management skills
- Strong communi
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