National mall Marketing Manager

2 days ago

مصر, Egypt Al-Futtaim Full time

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

**Overview of the role**

Responsible for managing all aspects of the Cairo Festival City Mall brand, communications, and PR. The role includes marketing, advertising, and promotional activities for the mall property throughout the year. Takes steps to measure, enhance and enrich the mall customer experience through various goals and objectives.

**What you will do**
- Manages the relationship with all creative agencies and ensures briefs are in line with the brand manifesto.
- Ensures brand guidelines are implemented on all touchpoints.
- Oversees all content and imagery with the creative agencies.
- Processes management for website completion and delivery together with the Digital team.
- Manages relationships with media agencies.
- Develops and maintains media and tourism strategy together with the Head of Marketing.
- Develops and maintains retailer engagement strategy.
- Leads all mall campaigns and promotions from concept to execution.
- Sets campaign KPIs, ensuring results meet objectives and justify the budget allocation.
- Manages relationship with the PR agency and ensures press office and activations are implemented keeping in mind predefined objectives.
- Manages crisis communication process across different channels and in line with escalation processes.
- Leads the development and implementation of a CSR strategy for the mall together with the PR agency.
- Conducts research to identify customer insights, media best practices, spend analysis, and market trends together with partners and relevant media and PR agencies.
- Works with Senior Marketing Manager on annual budgets related to the brand, communications, and PR while simultaneously managing monthly spending.

**Required Skills to be Successful**
- Strong Communication Skills
- Negotiations Skills
- Presentations Skills

**About the Team**

The Mall Marketing team is a group of, highly motivated, collaborative, and fun, accounting professionals across CFC, looking to add
a Manager to the department, reporting to the Marketing Head.

**What equips you for the role**
- Bachelor's Degree in Marketing, Business Administration, Management, or any related field.
- 7 - 10 years of solid experience in marketing in malls, agencies, or retail.
- Marketing diploma and/or post-grad studies are an asset.
- Exposure to events, festivals, agencies' management, and events management.
- Proficient use of Microsoft Applications is a must.
- Exposure to ERP is an asset.

**About Al-Futtaim Group Real Estate**
The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years.
Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services and enable partnerships to create true value to our customers throughout their entire experience with us.
AFGRE is responsible for master planning of all projects in its portfolio, including two large scale mixed use destinations: Dubai Festival City and Cairo Festival City.

**About Al-Futtaim Malls**
Al-Futtaim Malls provides development and asset management expertise, specializing in building retail-led super regional malls in prime locations across MENA and beyond. With a proven track record of creating both sustainable revenue growth and value enhancement for tenants, Al-Futtaim Malls delivers exceptional experiences and exciting shopping environments for customers.

Part of the Al-Futtaim Group, Al-Futtaim M

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