Marketing Manager

1 week ago


Mansoura, Egypt Informa Markets Full time

Company Description
**Informa Markets** creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions

**Job Description**:

- Work with wider marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy
- Creates stakeholder maps of internal stakeholders to ensure best relationships
- Work with Event Director, Head of Content and event sales team to understand strategies for the products under this role
- Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights
- Share relevant insights with sales and event team to drive revenues or pursue new opportunities
- Analyse and report trends over time and use these insights to build more effective campaigns
- Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc)
- Work with internal teams to ensure data governance and data management policies are adhered to
- Provide pre-agreed reports during and after post campaign to monitor channel effectiveness and ROI
- Use recommended campaign analytics dashboards daily to monitor performance
- Build a culture of testing and metrics-driven decision making in the team
- Create a marketing plan, and work with teams to plan exhibition and content site marketing campaigns to meet strategic objectives
- Identify target media, associations, industry partners and social media influencers and determine how they fit within the integrated campaign
- Develop marketing budgets in line with plans and maintain budget trackers
- Appoint and manage external suppliers
- Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPIs
- Optimise spending across marketing channels
- Identify paid media requirements and negotiate media buying (either directly or through an agency)
- Recommend website strategy to maximise relevant traffic and conversion
- Identify the target universe and key segments within the target universe
- Develop personas, value propositions and messaging for each of the key segments
- Copywriting in line with the content calendar and messaging, or sourcing copywriting agency for copywriting delivery
- Send timely, relevant communications through a full mix of channels and optimise the effectiveness of these channels
- Monitor and adjust digital marketing activity based on performance metrics
- Manage PR agency (internal or external) with input from event manager/event director
- Establish relationships with and manage strategically important partners to ensure maximum exposure at the lowest cost to show budget
- Maintain active social media channels in line with market expectations, monitor engagement and maximise conversion
- Coordinate the design and production of all marketing collateral to be determined within the marketing plan

**Qualifications**:
**Skills Required**:

- Events marketing experience
- International marketing experience
- Experience in using marketing automation technology (preferably Eloqua), training and optimization
- Thorough understanding & experience in digital (PPC, SEO, online advertising) and content marketing
- Database development and growth including segmentation/personalization
- Building relationships with partners and influencing stakeholders
- Analytical and questioning mindset
- Deadline and target driven
- Excellent verbal and written communication skills
- Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, and Excel



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