Digital Sales Development Specialist
2 weeks ago
**We help the world run better**
SAP Digital is one of the leading and most innovative teams in the company, aimed at delivering exceptional customer experiences in a scalable, speedy, and personalized fashion. The purpose of the organization is to support the Customer Success board area with a broad range of services and methodologies across the customer journey to guarantee the acquisition of net-new customers and the successful adoption and expansion of our products. Most importantly, helping more customers run better ultimately translates into a safer, cleaner, more connected, better enabled, and more equal world.
SAP Digital team prides itself not only on the outcomes, but on exemplifying our company values: Build bridges not silos, embrace differences, keep the promise, stay curious, tell it like it is, and live the leadership credo.
JOB PROFILE
The Digital Sales Development team guides and influences customers to take informed decisions in the early stages of their digital transformation journey by creating a world-class engagement experience. This team is responsible for building and nurturing pipeline of sales opportunities and incremental revenue aligned with the Sales and Marketing teams, focusing on prospecting into the SAP install base and net new name accounts, while nurturing leads into qualified opportunities within their assigned space. This team drives digital and high-quality engagement with potential customers delivering superior customer experience.
As a Digital Sales Development Specialist, you will work with a team focused on sourcing and nurturing demand to grow SAP’s Cloud ERP & LoB footprint in NNN & IB across all industries, working with SAP & Partners resources, as well as Customers.
KEY RESPONSIBILITIES AND TASKS
The purpose of this position is to extend SAP's market coverage in the dedicated segment by generating new pipeline through:
2. Executing specialized initiatives related to existing pipeline, such as recycling/reviving discontinued / disqualified leads or nurturing aged pipeline
3. Nurturing leads received from other demand generation functions and progressing stalled pipeline
The Digital Sales Development Specialist (commonly referred to as Digital Sales Development Executive "SDE") provides executive supports to several Account Executives and is usually attached to a regional Digital Hub. The Digital Sales Development Specialist is an active participant to the territory and account planning effort for their assigned list of accounts.
Campaign Execution & Lead Management:
- Responsible for qualifying and progressing Marketing Inbound leads
- Document all campaign execution and lead/opportunity management activities as initially agreed in the DG Plan leveraging the adequate sales automation tools and running Video calls, virtual studio, digital innovation on a regular basis correctly, working together with their sales team and manager as necessary
- Provide best in class digital experience and help the organization to become digital experts
- Align with Sales colleagues for most effective territory planning and execution, covering all routes to market
- Pass qualified leads to Sales resource for opportunity management and execution
- Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports; recommend best practices as they are identified
Training & Enablement:
- Participate enablement activities to enhance demand generation and product/solution skills, including but not limited to classroom training, e-learning or mentor-lead activities
- The Digital Sales Development Specialist completes and validates all enablement requested in a timely manner
EXPERIENCE AND LANGUAGE REQUIREMENTS
Minimum 3 years of experience in Demand Generation or Inside Sales environment
- Preferably Digital (Remote) Experience, specifically in high volume of customer facing experience, phone-centric work
- High volume activity working environments, involving phone and a CRM/ Contact Management System
- Fluency in English required
- Fluency in any other regional language preferred
- Bachelor's degree or equivalent business experience
**We build breakthroughs together**
**We win with inclusion**
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
**EOE AA M/F/Vet/Disability**:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (incl
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