Media Buyer
7 months ago
**Responsibilities**:
- Create, manage, and optimize media plans that align with company goals and budget
- Collaborate with the marketing team to develop advertising strategies
- Conduct market research to identify target audiences and stay up-to-date on industry trends
- Negotiate with media vendors to secure cost-effective rates and generate maximum ROI
- Track and analyze campaign performance to make data-driven decisions
- Develop relationships with media sales reps to stay informed of new opportunities and industry changes
- Work with creative team to ensure effective messaging and branding in all advertising efforts
**Requirements**:
- Bachelor's degree in marketing, advertising, or related field
- Strong analytical skills and ability to analyze data to make business decisions
- Excellent communication, negotiating, and relationship-building skills
- 3+ years of experience in media buying or related field
- Proficiency in media planning software and tools such as Google AdWords and DoubleClick
- Ability to manage multiple projects and meet tight deadlines
- Keen attention to detail and ability to work well in a team environment
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