Performance Marketing Manager
1 day ago
The Big Picture
DigiSay is the biggest MCN (Multi-Channel Network) in Egypt and the 3rd largest in the Middle East. Right now we are transforming ourselves into a digital media company (including: production, marketing and distribution of digital media). Our overall objective is to become the biggest digital media company in the EMEA region.
About The Role
We are currently seeking a Performance Marketing Manager with a proven track record launching and scaling digital platforms and mobile apps through data-driven growth strategies. Your overall goal will be to efficiently acquire and retain users for digital platforms (mobile and web apps). You will ensure that the Social Media agency/team, PR agency, and content writers are aligned with the growth activities and tactics. Your scope of work includes:
**Responsibilities**:
Digital Platform Growth Strategy:
Plan and execute the digital platform growth strategy (user acquisition, activation, retention, referral, and monetization) with extensive experience in mobile apps growth. Define, execute, and measure weekly/Bi-weekly growth experiments to validate acquisition metrics, channels, campaigns, messages, and optimization criteria. Monitor and improve the mobile app's daily, weekly, monthly, and 90 days retention rates.
Inbound Marketing:
Paid Acquisition/Retention:
Plan and execute user acquisition campaigns on different paid channels (FB, IG, Youtube, TikTok, Pinterest, etc.). Optimize users' acquisition and retention rates. Execute efficient retargeting campaigns. Use SaaS tools (e.g., RetargetLinks, CleverTap, Braze, etc.) to retarget users based on specific interests and behavior. Develop associated creative and messaging. You need to have experience in optimizing campaigns based on funnel stage. Experience in setting up and configuring SDKs and Pixels (in collaboration with the product team) is required.
Digital Assets Optimization:
Collaborate with our social media team/agency, content creators, and product team on optimizing our digital assets (website, mobile app screens, landing pages, social media profiles, etc.) for conversion.
Segmentation:
Use advanced segmentation tools to segment users based on interest, behavior (content opened, content read, in-app events, etc.), and other criteria throughout the whole customer journey on different platforms.
Attribution, Analytics and Reporting:
Use attribution tools like Adjust to link in-app users to their relevant acquisition channels/campaigns. Develop an analytics and reporting strategy. Strategy includes goals, data sources, tracked metrics and actions, UTMs, tracking tools, and planned KPIs. Create dashboards to show all analytics. Report weekly/monthly updates, progress reports, and results. Experience with analytics tools like Firebase, Mixpanel, Amplitude, etc. is required.
Growth Tools:
B2B Lead Generation:
Building relations with brands and business entities. You will help to generate, nurture, acquire leads, and retain business customers. Develop and implement CRM strategy. Integrate B2B acquisition tools. Own the B2B acquisition funnel
**Requirements**:
- Bachelor degree in Computer Science/ Engineering is Highly preferable.
- 5-7 years of experience in Performance Marketing / Growth hacking.
- Deep understanding of the customer acquisition funnel.
- Previous experience configuring and using performance marketing tools is a must (e.g., mobile attribution, tags manager, analytics, segmentation, messaging, retention, dynamic content, advanced pixel, retargeting, and CRM)
- Excellent communication and problem solving skills.
- Excellent command of spoken and written English and Arabic..
- Detailed oriented, excellent planning and analytical skills.
- Excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
- Entrepreneurial Experience is a plus.
- Deep digital understanding.
- Willing to embrace new technology.
- Excellent leadership and management skills as well as time-management.
- Proficiency in MS Office and G-Suite.
-
Performance Marketing Manager
7 months ago
مصر, Egypt Wego Pte Ltd Full time**About ShopCash**: ShopCash is a cashback platform to help shoppers save on every purchase.ShopCash is a free app for cashback, deals and coupons that rounds up the best offers and helps shoppers make better shopping decisions. ShopCash is part of the Wego Group (creators of one of the most beloved travel apps in the MENA region). ShopCash is available in...
-
Performance Marketing Manager
2 weeks ago
مصر, Egypt Egybell Full time**Responsibilities**: - Manage the promotion and positioning of the brand and services to achieve a wider reach in the target market segment - Develop strategies, implement campaigns, and optimize the digital performance marketing channels of company to drive traffic, engagement, and retention - Implement multi-channel marketing campaigns - Produce reports...
-
Performance Marketing Manager
7 months ago
مصر, Egypt Chain Reaction Full timeChain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more. **Requirements**: We are looking for a...
-
Performance Marketing Manager
1 day ago
مصر, Egypt elmenus technologies Full timeelmenus is a venture-backed food discovery and ordering platform with more than $25M in funding based in Egypt. Our vision is to help millions of people discover and order the food they will love. We are looking for the smartest, most impactful and passionate people to join our food loving team. We are hiring for a **Performance Marketing Manager** role who...
-
Performance Marketing Manager
2 weeks ago
مصر, Egypt Canonical - Jobs Full timeCanonical has provided developer with open source since 2004, helping them build innovations such as public cloud, machine learning, robotics or blockchain. Marketing at Canonical means being at the forefront of technology adoption, for our customers and for our own martech stack. We're on the look out for a performance marketing manager to join our team to...
-
Performance Marketer
7 months ago
مصر, Egypt IV Company Full time**Responsibilities**: 1. Managing Digital Campaigns: - Identifying target audiences and designing strategies to effectively reach them. 2. Data Analysis: - Utilizing analytics tools such as Google Analytics and Facebook Insights to measure campaign performance and provide detailed reports. - Monitoring key metrics such as Click-Through Rate (CTR), Cost...
-
Growth and Performance Marketing Manager
7 months ago
مصر, Egypt PetroApp Full timePetroApp is seeking a highly skilled and results-oriented Growth and Performance Marketing Manager to join our team. As a Growth and Performance Marketing Manager at PetroApp, you will be responsible for driving customer acquisition, retention, and revenue growth through strategic marketing campaigns and initiatives. In this role, you will develop and...
-
Performance Marketing Manager
7 months ago
مصر, Egypt Invitro Capital Full time**Job Overview**: Invitro Capital is seeking a results-driven and experienced Performance Marketing Manager to join our team. In this hybrid role, you will be responsible for developing and implementing performance marketing strategies to drive user acquisition and revenue growth for our portfolio companies. You will manage and optimize performance marketing...
-
Growth and Performance Marketing Manager
7 months ago
مصر, Egypt Integrant Full timeAs a Growth/Performance Marketing Manager, you will be instrumental in identifying growth opportunities, executing campaigns that maximize ROI, and using insights from performance data to continuously refine our marketing approach. This role is at the heart of our digital presence, connecting our brand with audiences globally through targeted online...
-
Digital Performance Marketing Manager
7 months ago
مصر, Egypt BTECH Full timeCreate and effectively communicate the digital marketing capability roadmap with the executive team and senior stakeholders. Lead cross-functional collaboration across marketing and technology to define and prioritize foundational and innovative digital marketing capabilities. - Manage the full fledge performance marketing strategy by utilizing social media...
-
Marketing Manager
7 days ago
مصر, Egypt Vida Marketing management Full time_**Urgently Required**_ VIDA Marketing Management is a regional company specializing in influencer marketing. **Job Title**: Marketing Manager **Location**: Smouha, Alexandria, Egypt **job role**: Lead a team of 7 employees communicate directly with the influencers Troubleshooting any issues that may arise during the campaign Following up on the...
-
Senior Performance Marketing
2 weeks ago
مصر, Egypt Arpu Telecommunication Services Full timeArpuPlus is the mobile VAS pioneer in the MENA region & emerging Markets with a wide range of products headquartered in Cairo. ArpuPlus is an A15 subsidiary founded in 2003, operating with more than +150 talented employees serving in 13 offices and 3 R&D centers to cater to the need of 40+ MNOs reaching more than 75% of MENA mobile subscribers. We are...
-
Senior Performance Marketing
7 months ago
مصر, Egypt Digializer Agency Full time**Join Digializer: Performance Marketing Specialist Wanted!** Digializer, a leading digital marketing agency in UAE, is dedicated to helping businesses thrive online. We provide comprehensive digital solutions to enhance our clients' online presence and drive measurable results. Our team stays ahead of industry trends and delivers innovative strategies that...
-
Performance Marketing Specialist
9 months ago
مصر, Egypt LA3EB Full time**Key Responsibilities**: - Develop and implement performance marketing strategies to achieve user acquisition, engagement, and conversion goals. - Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels. - Conduct keyword research, ad copy creation, and A/B testing to...
-
Performance Marketing Executive
7 months ago
مصر, Egypt Chain Reaction Full timeChain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more. We are looking for a performance marketing...
-
Senior Performance Marketer
2 weeks ago
مصر, Egypt WaslaBrowser Full timeWasla is the first ever emerging markets mobile web browser and desktop extension that helps users save money, pay securely, build their credit profiles and gain access to flexible and convenient financing "Buy Now Pay Later" through an End-to-End E-commerce Experience. **If you have **a deep understanding of marketing analytics tools, are able to analyze...
-
Performance Marketing Specialist
3 days ago
مصر, Egypt Nagwa Full time**Summary** **Responsibilities** - Execute digital marketing strategies, design digital campaigns to drive traffic and engagement, and lead generation across all relevant digital and social channels through different social media models, such as PPC, CPC, CPM, CPA, CPI, and CPL - Identify growth opportunities, test hypotheses to improve e-commerce...
-
Performance Marketing Specialist
2 hours ago
مصر, Egypt Nagwa Full time**Summary** **Responsibilities** - Execute digital marketing strategies, design digital campaigns to drive traffic and engagement, and lead generation across all relevant digital and social channels through different social media models, such as PPC, CPC, CPM, CPA, CPI, and CPL - Identify growth opportunities, test hypotheses to improve e-commerce...
-
Performance Marketing Specialist
7 months ago
مصر, Egypt Nagwa Full time**Summary** **Responsibilities** - Execute digital marketing strategies and design digital campaigns to drive traffic, engagement, and conversion rates across all relevant digital and social channels - Identify growth opportunities and test hypotheses to improve e-performance and traffic and increase ROAs - Monitor needed reports on performance and campaign...
-
Performance Manager
1 week ago
مصر, Egypt Mindshare Full time**Role Title & Location**: *** Performance Manager, Cairo Egypt **Reporting Line & Organization Profile**: We are Mindshare. The digital first global media network. We are nearly 6,000 people across 82 countries with one aim: to make our clients' brands more famous and more profitable through solutions that demand a response. Our network is always on,...