Marketing Analyst

1 week ago


Cairo, Egypt Informa Markets Full time

Company Description
Informa recognises that at its core are its people. Fostering a diverse and inclusive culture, Informa understands the importance of balance, recognition and reward. Proud and deeply committed to embedding the responsibilities and opportunities that sustainability presents into its legacy, championing its employees to play their part.

As a FTSE 100 company and the world's largest events business, by revenue and employee size, Informa is on a continuous journey to grow: investing heavily in long term ambitions around our data, content, platforms and markets to find new ways to serve our customers even better.

With its global reach and international outlook, a career at Informa is exciting, dynamic and fulfilling. Meet new people, travel the world, ask any one of our 9,000 colleagues, they'll say no one year is ever the same.

Learn more about a career in Marketing at Informa.

**Job Description**:
The newly formed marketing analytics team will help the marketers across EMEA truly understand the people who interact with our products.

Working in a central marketing analytics team, the Marketing Analyst for MENA will be collaborating with and supporting marketing teams across the Middle East and North Africa.

**The Role**

Working with the marketing analytics team and the local teams, the marketing analyst will help to align the core business’ needs with the individual product’s needs.
- Delivering regular reporting on key metrics of omnichannel marketing campaign performance, including online engagement, event registration, subscriptions, attendance, survey participation and audience segmentation.
- Performing ad hoc analyses and research that may be outside of the scope of general reporting and analysis at the request of the business units.
- Working with a central team to ensure that all EMEA marketing colleagues have the necessary analytics skills to make meaningful decisions.
- Auditing existing data processes to ensure they are functioning correctly. Working with the performance team to help architect solutions when problems exist.
- Maintaining and enhancing data quality, troubleshooting data issues and performing regular database health assessment processes.
- Designing and building standardized dashboards.

**Qualifications**:
You should have demonstrable experience of working with a mixture of datasets and turning that data into actionable insights that make a meaningful difference for marketing departments.
**Technical Expertise**
- Website Analytics
- Adobe Analytics, Google Analytics
Social Media
- Facebook, Twitter, LinkedIn
- Registration Platforms - Visit, ON24, Aventri
- Analysing Data - Google Sheets, Excel
- Visualising Data
- Power Bi, Tableau, Looker
**Personal skills and experience**
- Presenting data and information in a structured way to the senior leadership team
- Working with a variety of teams, across languages, cultures and countries
- An ability to adapt to new challenges as they present themselves
- Strong time management and prioritisation skills

Additional Information_



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