Senior Display Executive

6 days ago

مدينة نصر, Egypt Wego Full time

**About Wego**:
Wego is a leading online travel marketplace, committed to offering seamless travel solutions and personalized experiences for our users worldwide.

**Job Overview**

We are looking for a highly skilled and creative **Senior Display Executive** to join our Performance Marketing team at Wego, a leading travel website/app. In this role, you will be responsible for managing and optimizing display advertising campaigns with a strong focus on video content, particularly on **YouTube**, while also working across other platforms such as **TikTok, Meta (Facebook/Instagram), Snapchat, and X**. You will play a critical role in driving user acquisition, brand awareness, and engagement through visually compelling and high-performing display campaigns in the travel industry. You will also be responsible for KPIs such as ROI/ROAS for certain lower funnel campaigns.

**Key Responsibilities**

*** Display Campaign Execution**:

- Develop, implement, and optimize display advertising campaigns with a focus on video ads across multiple platforms including **YouTube**, **TikTok**, **Meta**, **Snapchat**, and **X**.
- Oversee the creation and execution of audience segmentation strategies, leveraging behavioral, demographic, and interest-based targeting to drive high-quality traffic.

**Campaign Optimization & Analysis**:

- Monitor campaign performance across all display channels, continuously optimizing for key metrics such as **view-through rates (VTR)**, **click-through rates (CTR)**, **conversions, cost per acquisition (CPA)**, and **return on ad spend (ROAS).**
- Conduct A/B testing and experimentation on creatives, copy, targeting, and bidding strategies to identify opportunities for improvement.
- Analyze data trends and user behavior to refine targeting and ensure campaigns are reaching the most relevant audience segments.

**Cross-Platform Campaign Management**:

- Manage and optimize display ad campaigns on YouTube, TikTok, Meta (Facebook/Instagram), Snapchat, and X, ensuring consistent messaging and performance across platforms.
- Stay up to date with platform updates, features, and best practices to ensure campaigns are leveraging the latest capabilities for maximum impact.
- Develop strategies to maximize ad spend efficiency across multiple channels while ensuring alignment with broader marketing goals.

**Reporting and Insights**:

- Provide regular, detailed reports on campaign performance, identifying trends, insights, and areas for optimization.
- Present campaign results and actionable recommendations to senior management, marketing teams, and other stakeholders.
- Measure and report on the success of campaigns in relation to overall business objectives, including user acquisition, engagement, and brand awareness.

**Budget & Resource Management**:

- Oversee budget allocation for display and video campaigns across multiple platforms, ensuring campaigns are delivered efficiently and within the allocated spend.
- Track spend against performance to optimize budget distribution based on results, ensuring the highest possible return on investment.

**Qualifications**

**Experience**:

- 4+ years of experience managing **display advertising campaigns** with a focus on **video content** across platforms like **YouTube**, **TikTok**, **Meta**, **Snapchat**, and **X**.
- Strong experience in driving performance marketing initiatives, particularly for customer acquisition, engagement, conversions, and brand awareness.
- Proven success in campaign optimization, A/B testing, and achieving KPIs such as CTR, CPA, ROAS, and VTR.

**Skills**:

- Deep understanding of **video advertising** best practices across platforms like YouTube, TikTok, Meta and Snapchat, including audience targeting and bidding strategies.
- Strong analytical skills with the ability to extract insights from performance data and adjust campaigns accordingly to drive better results.
- Expertise in tools like **Google Ads**, **Facebook Ads Manager**, **TikTok Ads**, **Snapchat Ads**, **YouTube Ads**, and **X Ads**.
- Solid knowledge of campaign reporting and performance analytics tools (e.g., Google Analytics, Facebook Insights, YouTube Analytics, etc.).

**Soft Skills**:

- Highly collaborative with excellent communication skills, able to work with cross-functional teams including creative, content, product, and data analytics teams.
- Ability to manage multiple projects simultaneously in a fast-paced, results-driven environment.
- Strong attention to detail and ability to adapt quickly to changes in the performance marketing landscape.
- Passionate about the travel industry and digital marketing trends.

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