Brand Manager
2 months ago
Job Purpose: To manage the planning, implementation, and control of marketing strategies and programs for a designated brand portfolio, ensuring the achievement of maximum sales targets.
Key Responsibilities:
- Oversee current and future projects, including New Product Developments (NPDs), campaigns, and activations.
- Develop and present performance reports for assigned brands.
- Collaborate closely with the sales team to meet mutual targets.
- Manage digital media activations and coordinate with digital marketing teams.
- Coordinate events and activities with relevant teams.
- Develop and execute marketing plans to expand and grow brands strategically.
- Provide briefs to agencies and evaluate proposals for point of sale.
- Plan and implement merchandising and promotional activities.
- Brief the sales team on product updates and launches.
- Conduct trade audits and ensure adherence to merchandising and promotional plans.
- Evaluate product improvements and packaging changes.
- Prepare briefs for new product development and monitor project progress.
- Set and review volume and value budgets by SKU.
- Monitor and analyze sales data and market trends.
- Develop and maintain an archiving system for communication activities and documents.
Job Requirements
- Bachelor’s degree in marketing or a related field.
- 6-8 years of brand management/marketing experience in FMCG/Personal Care sector.
- Excellent command of English.
- Specialized certificate in marketing preferred.
- Proficiency in Microsoft Office programs.
To Apply:
Join EVA Group and be a part of a team dedicated to excellence and innovation in brand management
**Skills**:
- marketing
Job poster
Aya Zakaria
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