Senior Brand Manager
4 weeks ago
Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
Job Purpose:
The Senior Brand Manager holds responsibility for the Brand’s portfolio marketing activities, guides the development and delivery of a fully integrated marketing strategy, ensuring implementation of marketing activities to realize the strategy
Job Related Experience:
- Responsible for all Marketing activities related to total Category brands-
- Analysing market trends to address business opportunities and threats, and to set the brands’ annual objectives, strategies, positioning, tactics and measures-
- Plan and implement annual marketing calendars for brands covering Airing, social media, digital & on-ground campaigns, in-store, and offline channels-
- Leading brand building campaigns-
- Pricing products considering brand positioning, price pack architecture, competitor market prices, and profit margin-
- Monitor brand market share and ensure, that corrective actions are taken whenever needed.-
- Contribute to volume forecasting to ensure market share gain and business target achievement-
- Ensure flawless execution of brand activities including consumer promotions and leads brand activations-
- Continuously monitor brand’s P&L to spot any deviation from business targets and proposes corrective actions.-
- Monitors, tracks and analyses market performance and consumer metrics and reports the same to senior leadership-
- Responsible for managing creative agencies starting from briefing to delivery of activation campaigns-
- Ensures that the brand heart and global brand positioning are in the heart of all brand activities-
- Collaborates with the shopper marketing team to ensure excellence of brand visibility and consumer promotions-
- Forecasts business needs and work closely with Demand Planning to plan long term growth rates, & maintain optimum healthy stock levels-
- Works with Sales teams on short term forecasting & sales growth-
- Work with the media agency to ensure, that adequate media plans are in place, achieving media KPI’s while drawing efficiencies-
- Owns the brand’s A&P budget and works with the Head of Marketing to ensure best utilization of the same-
- Tracks the A&P spending to ensure adherence to committed spending targets-
- Communicates with the Business unit team to ensure that market & consumer research needs are met and that all brand activities are inline with area and global strategy-
- Works with the Head of Marketing on continuous brand/category mix review and optimization-
- Trains and develops junior talent Expectations:
- Set directions and inspire- Work across boundaries- Release energy with a “can do” attitude- Develop capability and talent- Drive performance- Lives our behaviours- High Bias for action- Strong Leadership skills
Why you?
Qualifications & Skills:
- Bachelor degree of Business Administration or business management with marketing focus or equivalent- 5+ years of working experience- Experience in B2C marketing preferably within an FMCG environment &/or OTC experience.- Cross functional experience is also preferable.- Ability to work across teams to achieve business and organizational objectives- Strong analytical skills and business acumen- Ability to work effectively and influence stakeholders to drive business agenda effectively.
Why Join Us?
The future of everyday health is changing. And we’re the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people.
So join us, as we build one of the world’s leading consumer healthcare companies. Join us to innovate our category-leading brands. To better understand people’s everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behaviour.
In our efforts to further tackle barriers that may be standing in our way, we have implemented what we call a Hybrid Working model, known as Home office. Home office in the country of employment is permitted for all employees whose position allows it. The employee and the manager agree on the circumstances in which working from the office is required and in which the employee can work remotely or specific local arrangements. This helps us with ensuring that we maintain a healthy work-life balance, and give our best to our people
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