Digital Marketing Specialist
1 day ago
**Summary**
**Responsibilities**
- Crafting a digital presence strategy through planning, development, and execution of marketing strategies to meet Nagwa’s goals and to reach the maximum ROI
- Coordinating with different teams to create the content needed to promote new products and ensuring consistent messaging, positioning, and branding across multiple marketing channels
- Reporting to management in a timely manner regarding campaigns’ optimization and follow-up plans
- Making recommendations based on customer requirements, ensuring prompt response and efficient use of the team’s resources, and referring technical inquiries to the appropriate party
- Managing all social media platforms to boost brand awareness and purchases through different social media models, such as PPC, CPC, CPM, CPA, CPI, and CPL
- Monitoring and generating needed reports on performance, campaign charts, ROI, KPI, and marketing strategies based on surrounding circumstances to make weekly and monthly campaign reports
- Working with designers, copywriters, and social media specialists on assets used for paid media campaigns on a daily and weekly basis
**Qualifications and Work Experience**
- Bachelor’s degree in any related field
- 3+ years of documented experience in digital marketing
- Excellent writing skills in both English and Arabic
- Working in digital education or the high-tech sector is a plus (give links to profiles as examples)
- Excellent knowledge of current online marketing concepts, strategies, and best practices
- Experience in B2C & B2B marketing is a plus
- Demonstrable experience in crafting content, both graphics and text
- Experience in digital marketing and social media platforms and their marketing capabilities and trends
- Google Ads Certificate is preferred
- Have experience in using different social listening tools and ads optimization tools
- Affiliate marketing experience is preferred
- Experience in working on different media buying platforms as Google, Facebook, TikTok, Instagram and LinkedIn
**Behavioural Competencies**
- Excellent communication and interpersonal skills
- Accuracy and attention to detail
- Initiation and creative thinking
- Ability to multitask and work under pressure
- Problem-solving skills
- Critical thinking skills
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