Content Marketer

7 months ago


مصر, Egypt Profolio Consulting Full time

"Our board advisors have helped build some of the region’s biggest startups with three well-known exits. We have a super passionate team who love to work together everyday and each brings a unique set of skills and experiences to the table. Our team boasts backgrounds in B2B SaaS products, ecommerce, educational software and social media marketing technology. And we take our coffee very seriously"

**Key Responsibilities**:
Content Strategy Development:

- Develop and maintain a content calendar that aligns with marketing goals and company milestones.
- Conduct audience research to understand preferences, behaviors, and pain points to inform content direction.

Social Media Management:

- Create, schedule, and publish compelling content across all social media platforms including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.
- Monitor social media channels for trends and insights to capitalize on, ensuring content remains relevant and engaging.
- Engage with our community, responding to comments, and fostering a positive brand image.
- Follow social media influencers to stay updated on the latest trends and incorporate relevant ones into our content strategy.

Push Notifications & In-App Messaging:

- Develop and implement strategies for push notifications and in-app messages that increase user engagement and retention.
- Work closely with the product and tech teams to ensure timely and effective delivery.

Analytics & Reporting:

- Track content performance across all channels using analytics tools.
- Provide monthly reports on content KPIs, providing insights and recommendations for optimization.

Collaboration:

- Work closely with the design, product, and sales teams to ensure content aligns with broader company goals and initiatives.

**Qualifications**
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3 years of experience in content marketing or a similar role.
- Proficiency in social media platforms.
- Proven experience using marketing, analytics and design tools such as Onesignal, Mailchimp, Mixpanel, and Figma/Canva.
- Exceptional writing and editing skills in both English and Arabic, with an ability to adapt to brand voice and style. Familiarity with the Gulf countries' dialect is preferable.
- A proactive mindset, with a knack for staying ahead of trends and adapting to the fast-paced world of digital marketing.
- Strong organizational and time-management skills.

**Preferred Skills**:

- Experience with push notification platforms or mobile marketing tools.
- Basic graphic design skills or familiarity with design tools like Canva or Adobe Suite.
- A portfolio showcasing previous content campaigns and their results.

**What We Offer**:

- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A collaborative work environment with a passionate team in a scenic location.

Application Question(s):

- Do you have proven experience using marketing, analytics and design tool, Onesignal?
- Do you have proven experience using marketing, analytics and design tool, Mailchimp?
- Do you have proven experience using marketing, analytics and design tool, Mixpanel?
- Do you have proven experience using marketing, analytics and design tools such as Figma/Canva?
- Do you have familiarity with the Gulf countries' dialect?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Content Marketing: 3 years (required)



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